Radio Advertising Bureau CEO Erica Farber says the new website is a result of direct input from RAB’s Sales Advisory committee, RAB’s Local Market Advisory committee, and many RAB member stations.
Farber says one of the biggest enhancements is the introduction of a new search tool. “The search feature is now included on every page of the site and was built to help you get to the resources you need quickly. You will also see the search capability featured prominently on the RAB.com home page.” The new site is also more compatible for mobile devices.
Another enhancement is the addition of a “video wall,” which you will see as you scroll down RAB’s home page. This feature will allow you to view various videos — everything from a pro-radio sizzle video, to streamed conference events to various user-generated content highlighting the power of radio. And the RAB’s latest initiative, Radio Matters, is featured prominently on the new site. There is a “subscribe today” button that enables members to directly receive all RAB data showcasing the strengths of radio, and it can be shared easily on Facebook, LinkedIn, and Twitter.
Check out the new website at www.rab.com
