Technology company The Trade Desk will now be using Triton Digital’s digital audio exchange a2x, which enables programmatic buying of targeted online and mobile audio ad inventory. The Trade Desk provides a self-service platform that enables ad buyers to manage digital advertising campaigns using their own teams across advertising formats, including display, video, and social, and on a multitude of devices, including computers, mobile and connected TV.
VP of Inventory partnerships at The Trade Desk Tim Sims says, “With its tremendous reach and ability to connect audience and brands in a personal and meaningful way, audio is an incredibly powerful and effective channel for our clients. The advanced targetability and global scale that a2x provides will bring significant value to our clients as they introduce digital audio into their programmatic buys. We are pleased to collaborate with Triton Digital to add audio to our omnichannel offering.”