Saga CEO Ed Christian said local revenue at Saga speaks volumes about the company, pointing out that 90% of the revenue from Saga’s largest market, Milwaukee, is coming from local. “I’m old school with new techniques. You must spend money on both programming and sales.” And that’s what Christian says he plans to continue to do along with spending money on marketing and promotion.
Christian also said he’s created a new format, along with Bob Lawrence, called “The Outlaw” which the company has already launched in four markets. You can give a listen to Christian’s creation at 937theoutlaw.com