All areas within the food and beverage category increased their radio budgets in 2015, according to NYMRAD. Restaurant spending increased 10% due in part to six new category spenders. These new advertisers, primarily fast food chains, all spent an average of over $20,000 per month. The ad spend in the beverage category grew by 42%, with much of its growth attributable to soft drinks and coffee. Stop ‘n Shop’s entry into the market drove competition among grocery stores. Four major advertisers within the grocery category at least doubled their New York radio spending.
