Beasley Media CEO Caroline Beasley says the company will recognize a $45 million gain from the Greater Media transaction, based on the value of the assets and the price the company paid. She said the integration of Greater Media is on track and should be completed within the schedule the company set when it closed the deal. “Overall, we are making continued progress with the integration of the new stations as we implement best practices, processes, and talent from both companies to optimize audience engagement and drive results. We believe we are on track to complete the integration and realize the synergies expected from this transaction within 12 to 18 months. Beasley said the Greater Media properties represent a transformational growth opportunity for Beasley, “with great brands that doubles our revenue and cash flow.”
