FRIGO was born in 2000 when a Swedish inventor decided that men’s underwear was, in general, pretty terrible. And last week FRIGO was radio’s number two advertiser (up from 44th) according to the latest chart from Media Monitors.
The apparel company ran 40,617 commercials on radio stations all over the country, behind only GEICO, which ran 46,884. Macy’s was third airing 36,782 spots, followed by Mastercard with 35,402, and the Ford Dealer Association which ran 29,521.
