College students have been accepted into the Institute from UGA, as well as other schools in the state, including: Piedmont College, Georgia Southern University, Clayton State University, Fort Valley State University, Georgia College and State University, Georgia State University, and Kennesaw State University.
Cox Media Group’s Executive Vice President and CMG Research, Bill Hendrich, does the opening session (“Now is the Time to Start Thinking like a Pro”).
Bob Houghton, President of the Georgia Association of Broadcasters, commented, “We need this for radio, we need it for broadcasting…I knew we needed it, but even then didn’t realize how special it is until going through the experience of the Institute. Broadcasters from all over the state come and give their time and expertise. These students will be the leaders in our business 10, 20, 30 years from now; we have a great deal of pride in what we are accomplishing.”
Students will be immersed in all things radio for the next 10 days, with 40 broadcasters leading the sessions, including on-air, programming, news, sports, digital/social media, production, promotions and sales, with each student becoming certified as a Radio Marketing Professional by the RAB.
To date, 65-70% of the students completing an Institute begin their career in radio or a related field and have gone on to work for CBS, iHeart Media, Alpha Media, Beasley Media Group, Entercom, Cumulus, Commonwealth Communications, Greater Media, Curtis Media, Forever Communications, CNN, as well as others.
