Radio’s Revenue Decline To Slow In 2024 Amid ‘Renewed Interest’
With all the financial headwinds of 2023, one of the first big forecasts for 2024 has good - but not great - news for radio. According to the latest predictions by Borrell Associates, radio is facing a projected 2.3% decline next year, improving from a 2.8% decline.
SBS Holds Onto TV Division After Buyer Breach
Spanish Broadcasting System has officially terminated its $64 million deal to sell Mega TV to Voz Media. The transaction was set to close on September 15. the decision to abort the sale was outlined in a "Material Change Report" filed with the SEC.
How To Avoid “Chicken Out” Syndrome
(By Pat Bryson) In previous articles, we have discussed selling long-term agreements as a way to increase the effectiveness of our clients’ campaigns. Part of the process of selling long-term is managing our clients' expectations.
Showcasing Your Market
(By Marc Greenspan) Most of the aspects of profiling your listeners can be applied to analyzing your market via the “market totals” at the bottom of most reports from your audience data software - helping show the Power of Radio in your market.
10 Keys That Will Up Your Attitude And Your Sales
(By Loyd Ford) With so much attention being paid to the future of all jobs with AI and fast-moving technologies, it’s tempting to forget about the role that attitude and mindset play in a person's ability to sell effectively.
Showing Up Matters
(By Mike McVay) During the past 12 months, I’ve been to many different conferences that support Radio, Podcasting, and Media Management. I’ve paid attention and it speaks volumes for those companies that are there and for those that aren’t.
How It’s Done (Taylor’s Version)
(By John Shomby) Taylor Swift, recently, became the first-ever billion-dollar concert performer. If any of you have ever had the privilege of meeting Taylor during her rise to stardom, this all probably comes as no surprise.
Coaching Talent and Conducting an Orchestra
(By Buzz Knight) I was fortunate to work for the great Mel Karmazin and once he told me, “Managing talent is like conducting an orchestra, your talent has to play the notes just as you want them played.”
Is Autopilot Causing Your Crash?
(By Randy Lane) "94.1 WXXX, the ’90s to now with Jack and Jill. It's sunny and 63 at 7:25.” You’ve heard a script like this verbatim hundreds of times. Air talents are triggered to go on autopilot with this outdated convention.
St. Louis’ KDHX Makes Major Staff Cuts As Controversy Swirls
St. Louis community radio station KDHX has recently undergone a significant staff shakeup, dismissing 10 of its volunteer air-staff last week and announcing that an additional 12 would need to enter "mediated discussions" to keep their roles.
Our Print Magazine: Radio Ink
American Women in Media
The Most Influential Women in Radio
Is HR Ghosting Holding Radio Back?
Beasley Celebrates 65
