Turning Around A Sales Slump – Part II
(By Loyd Ford) Last week we talked about turning around a sales slump and I stayed on the turf of nuts and bolts, but we all know that sometimes a sales slump – maybe often – is psychological. So, let’s address that more directly.
Are Sales Demographics Really Important?
(By Marc Greenspan) Many stations are penalized if even a portion of its audience is outside of the 25-54 demographic. As most of the people reading this already recognize, we need to convey the value of consumers who are not 25-54.
Minneapolis AM Battles Hunger With Six-Figure Radiothon
Audacy Minneapolis raised more than $367,000 through 830 WCCO’s (WCCO-AM) 21st annual Hunger Mission Radiothon, supporting Union Gospel Mission Twin Cities in providing meals and care to those in need.
Saga Springfield Raises ‘Capitol’ Sum For Children’s Hospital
Saga Communications' Capitol Radio Group held its 18th Annual "Cares for Kids" Radiothon on November 16 and 17. The pre-Thanksgiving charitable event by 101.9 The Wolf, 103.7 WDBR, and WTAX-AM, supports Springfield, IL's St. John's Children's Hospital.
Sam Holt, Who Laid Framework For NPR, Dead At 87
Broadcast executive and researcher Sam Holt has passed away. Holt is best known for his landmark 1969 Public Radio Study, which advocated for a dedicated FM band for noncommercial stations and the creation of NPR.
Audacy Adds Two Garth Brooks TuneIn Stations To Streaming
Earlier this year, Garth Brooks announced an exclusive deal with TuneIn to launch a series of stations led by the country music icon called the SEVENS Radio Network. Now Brooks and TuneIn are sharing two of those streaming stations with Audacy.
Trans-Siberian Orchestra Rocks KBBK Charity Concert In Lincoln
NRG Media's B107.3 in Lincoln, NE, kicked off its holiday season in the spirit of giving with some help from the Trans-Siberian Orchestra. On November 16th, B107.3 hosted the group for a charity concert which raised $5,759 for a local non-profit.
More Global Expansion For Spotify’s Podcast Ad Marketplace
Spotify is set to expand its podcast advertising marketplace, the Spotify Audience Network, to five additional markets, including Sweden and India. Launched in 2021, this platform is currently available in nine countries, including Germany and the United States.
Ben Mankiewicz Brings Out Film Royalty For ‘Talking Pictures’
HBO's Max and Turner Classic Movies are introducing their latest collaboration, Talking Pictures: A Movie Memories Podcast. Hosted by TCM’s Ben Mankiewicz, the podcast offers a unique exploration of the creative influences of iconic filmmakers and writers.
‘Guide AI, Don’t Fight It’ Is Leaders’ Message At Forecast
Forecast 2024 brought an expert session to take a pragmatic, honest dive into AI in radio featuring Beasley Media Group CEO Caroline Beasley, who discussed why that company’s ChatGPT ban lasted, “About 30 seconds.”
Our Print Magazine: Radio Ink
Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
