News

That’s the Salvation Army, in case you were wondering. WPEG Power 98’s No Limit Larry and the Morning Maddhouse will host a special 28-hour radiothon to raise funds for the Salvation Army’s summer overflow shelter for women and children. It’s happening this Thursday, July 21, at 6a.m. at 534 Spratt Street in Charlotte.

The new show, which will debut on August 8, is called The Audible and it features Bay Area natives Kevin Frandsen, Drew Hoffar, and Rudy Ortiz. The local program replaces CBS Sports Radio's Tiki & Tierney.

Of course what actually happens to radio's largest advertising category still remains to be seen, however, researcher Gordon Borrell writes on his LinkedIn page that automotive dealers, who are increasingly using more and more digital, haven't finished their scale-back of traditional media.

As of August 1, Gow Media will change the sports brand it's aligned with from Yahoo! Sports Radio to SB Nation, in a new partnership with Vox Media, which owns the SB Nation brand.

This is a follow-up to a story we reported back on June 7 where the Association of National Advertisers issued a scathing report about how agencies deal with advertisers.

The Department of Transportation in Washington D.C. has launched a $221,000 radio ad campaign to promote its new transportation service. The catchy jingle starts out with "Streetcar, Streetcar, cruising along. Streetcar, Streetcar, singing a song."

In the increasingly crowded consumer music space, YouTube has launched a new advertising campaign for the service it launched in November. Many research studies show that, much like radio, YouTube is very strong at introducing new songs and artists and increasingly that's where consumers go to discover new Music.

“Business Rockstars”, the show aimed at entrepreneurs and those interested in starting a business has a new host. Pat O'Brien will take over as lead anchor, replacing Ken Rutkowski. The show is seen on TV in over 40 million homes and airs nationally in 150 radio markets.

Last week, the Bobby Bones Show featured former U.S. Marine Sgt. Kirstie Ennis on the Country morning radio show to share how she lost her leg serving as a helicopter door gunner in the military. This inspired Bones and his on-air crew to honor her service using proceeds from the sale of “America Strong” T-shirts.

Scholarship winners for this year’s Rising Through the Ranks seminar presented by the Radio Advertising Bureau, BMI, and the Mentoring and Inspiring Women in Radio group have been chosen. The 20 recipients will attend this year’s seminar August 24-25 at the BMI Nashville office.