Lowes Jumps Back Into Top Three
Having to compete with the consistently number one radio advertiser from its own category Lowes had an aggressive run on the radio last week, airing nearly 31,000 commercials on radio stations all across the country, according to Media Monitors. The Home Depot was number one again at 59,084. GEICO stayed at number two, airing 38,315 spots. Rounding out the top five were AutoZone with 30,479 and Walgreens with 29,097.
iHeart Launches Private Programmatic Marketplace
The private marketplace will be the company's own inventory on iHeartRadio. Advertisers will be able to programmatically target iHeartRadio’s audience using a combination of first- and third-party data segments. In addition to custom stations, iHeart's 858 radio stations are streamed for free to listeners on the iHeartRadio app. iHeartMedia's private marketplace will be powered by AdsWizz.
Cumulus Host Wins National Donor Award
Nineteen years ago, doctors gave Harvey Steele one week to live. End-stage liver disease transformed Harvey into a frail, jaundiced man who couldn’t even walk. Harvey, who received two life-saving liver transplants in November 1997, has been making the most of his second chance at life ever since.
Public Voting For Hall Starts Today
Starting today through June 30, listeners nationwide can vote for their favorite radio personalities in two categories to be inducted into the National Radio Hall of Fame on November 17. From now until 11:59pm ET June 30, fans can text 36500 with their one vote for each Hall of Fame category. Here are the nominees
How To Sell More Radio
(By Bob McCurdy) There were two studies published this past week that you should be discussing with every key media decision-maker you meet. The first is “Reaching Consumers During the Purchase Process.” The agency behind this study, the Starcom MediaVest Group, has been named Agency of the Year numerous times by various industry trade publications.
Need An Ideal Seller In Your Market?
(By Laurie Kahn) About 15 years ago, I was leading a panel of recent grads in NYC to help them understand what careers were open to them, how to go about landing one, and what coursework would be helpful. At the end of the session, a hand went up in the back with the question, “We are a group of MBAs, where do we fit?” At that time, I truthfully answered, “Today nowhere, but you are the seller of tomorrow.”
How to Use Tough Love on Your People
(By Randy Lane) How do you give talent tough love in a coaching relationship and preserve their self-esteem? Presentation is everything. How you say it is more important than what you say. Dispense feedback in a direct, matter-of-fact, and non-personal way, especially when you’re giving tough love.
Digital Lessons From Kim Komando
(By Ryan Wrecker) Over 100,000 people attending the 2016 NAB Show in Las Vegas may have been leaving their digital strategies to chance. Unfortunately, too many stations and personalities are still rolling the dice with their properties and hoping for the best. (Sorry for the Vegas puns!)
Talent Management Should Be Your Top Priority
(By Buzz Knight) Is talent management your biggest priority of your average week?
Don't just give a quick answer “yes” without truly thinking about the question. If you assume that a fly-by meeting in the hall can pass for a coaching session, think again.
Y100’s Mia Amini Named “Best On Air Personality”
Alpha Media Y100’s (WXYY) Mia Amini has won Best On Air Personality in Division A radio from the Georgia Association of Broadcasters.
Our Print Magazine: Radio Ink
Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
