News

Of course what actually happens to radio's largest advertising category still remains to be seen, however, researcher Gordon Borrell writes on his LinkedIn page that automotive dealers, who are increasingly using more and more digital, haven't finished their scale-back of traditional media.

As of August 1, Gow Media will change the sports brand it's aligned with from Yahoo! Sports Radio to SB Nation, in a new partnership with Vox Media, which owns the SB Nation brand.

This is a follow-up to a story we reported back on June 7 where the Association of National Advertisers issued a scathing report about how agencies deal with advertisers.

The Department of Transportation in Washington D.C. has launched a $221,000 radio ad campaign to promote its new transportation service. The catchy jingle starts out with "Streetcar, Streetcar, cruising along. Streetcar, Streetcar, singing a song."

In the increasingly crowded consumer music space, YouTube has launched a new advertising campaign for the service it launched in November. Many research studies show that, much like radio, YouTube is very strong at introducing new songs and artists and increasingly that's where consumers go to discover new Music.

“Business Rockstars”, the show aimed at entrepreneurs and those interested in starting a business has a new host. Pat O'Brien will take over as lead anchor, replacing Ken Rutkowski. The show is seen on TV in over 40 million homes and airs nationally in 150 radio markets.

Last week, the Bobby Bones Show featured former U.S. Marine Sgt. Kirstie Ennis on the Country morning radio show to share how she lost her leg serving as a helicopter door gunner in the military. This inspired Bones and his on-air crew to honor her service using proceeds from the sale of “America Strong” T-shirts.

Scholarship winners for this year’s Rising Through the Ranks seminar presented by the Radio Advertising Bureau, BMI, and the Mentoring and Inspiring Women in Radio group have been chosen. The 20 recipients will attend this year’s seminar August 24-25 at the BMI Nashville office.

Burger King had a big week of spending ad dollars on radio, according to Media Monitors. Last week the burger chain ran 29,366 commercials on radio stations all across the country, good for third on the Media Monitors chart.

The benefit is to support the police officers of Portland and southwest Washington. Called 98.7 The Bull Evening for Law Enforcement, the benefit will be held at the Skype Live Studio on July 21, and feature a performance from this year’s American Idol winner, Trent Harmon, along with several other surprise celebrity cameos.