Radio Does Not Have An Effective Strategy — Part 3
(By Ronald Robinson) From time to time, some very bright, experienced, and sincere pundits will drop by with a set of admonishments about generating better ad copy for radio. I accept that many of the points have merit in terms of improving the banal and annoying ad services being supplied by most of radio.
Washington Redskins Add WMAL
The station will carry Redskins Radio Network broadcasts in the Washington, DC metro area on game days, beginning with the 2017 NFL season. WMAL will supplement the team’s flagship home on ESPN980 AM (WTEM), 92.7 FM (WWXT), and 94.3 FM (WWXX) in the market.
Compass Media Continues To Build Roster
Miles Ahead Broadcasting chooses Compass as its new ad sales rep firm for the syndicated weekend show Cafe Mocha. Southern California-based national radio syndicator, MannGroup Radio, selects Compass for national ad sales representation. And Coast to Coast Radio Networks, producer of music libraries and short-form features, will also now use Compass as its rep for national ad sales.
Gow Acquires “CultureMap”
The owner of SB Nation Radio, has acquired the digital provider of lifestyle content creating a multi-platform media company reaching nearly eight million people monthly.
Report: Radio Ad Spend To Increase 12.3% By 2020
Here's more positive radio ammo for your sellers to take out on the streets. According to Media Ecologist Jack Myers, radio is expected to see a 12.3% increase in ad spending over the next three years. Myers released his 29th Annual Marketing & Advertising Data and Spending Forecast yesterday with all the details.
SBS Chooses TargetSpot For Streaming
On Wednesday, the two companies announced the agreement that will make TargetSpot the exclusive third-party sales network for SBS’s Spanish Radio streaming inventory. SBS owns and operates 17 stations in New York, Los Angeles, Miami, Chicago, San Francisco, and Puerto Rico.
Stern Being Sued For Airing IRS Call
The Hollywood Reporter has the details about the lawsuit filed by Judith Barrigas. She says she called the IRS on May 19, 2015 to discuss how the tax agency had applied prior year liabilities to her tax refund. Then everything went sideways...
Memorial Fund Set Up For Bob Garrett
The Southwest Florida host died this past weekend at the age of 46. Garrett battled respiratory issues for most of his life which is what he passed away from on Sunday. He leaves behind a wife and young son which is who the donations in this GoFund me account will be given to.
Conclave To Honor John Gehron
Gehron will receive the Rockwell Award during the Conclave’s 42nd Summer Learning Conference on July 26-28 at the Doubletree by Hilton, Minneapolis – Park Place. The Rockwell is a lifetime achievement award.
Two New VPs For NAB
Nicole Gustafson and Grisella Martinez (pictured here) will join NAB as Vice Presidents of Government Relations on February 27, reporting to Curtis LeGeyt, NAB Executive Vice President of Government Relations.















