News

Getting a solid grip on whether their ad dollars are working was one of the takeaways from the new Nielsen survey of CMOs. And, traditionally, that's been one of radio's biggest challenges, especially in the age of digital, where advertisers see data instantly. Only 23% of marketers in the Nielsen survey were highly confident in measuring traditional media ROI.

iHeartMedia and OZY Media announced a creative multiyear partnership, Thursday. OZY stories on a range of topics, from politics to culture to technology to sports, will be featured in iHeartMedia’s morning shows across the U.S.

Those CMO's love their TV advertising according to a new Nielsen study of CMO's. More than 51% say Television is either highly or extremely important in their marketing plans. 30% ranked TV as “extremely important.” No other traditional media reached 10%. Only 9% of the CMO's in the study say radio is extremely important.

WAMT-AM and WHOO-AM in Orlando are being sold by Genesis Communications to Relevant Radio. Bruce Maduri's Genesis Communications also owns stations in Tampa, Clearwater, and Melbourne. Relevant Radio is a Wisconsin-based not-for-profit company headed by Rev. Francis Hoffman, and owns stations throughout the United States. Kalil & Company was the exclusive broker for the deal.

A new twice-weekly podcast called Recut, from 89.3 WFPL, takes a closer look at the biggest issues facing the people of Louisville, as well as the people who bring listeners the news.

The Bonnaroo Music and Arts Festival has announced that Collisions Media, the podcast division of CRN International, is producing The Official Bonnaroo Podcast hosted by veteran music reporter John Norris.

Chicago native Justin Kaufmann will join the weekday morning Steve Cochran Show on WGN. Meanwhile, Andrea Darlas will join Patti Vasquez as co-host and news anchor of The Patti Vasquez Show with Andrea Darlas.

Award-winning programmer and talent Robb Reel has joined Cherry Creek Media’s station in Missoula, MT — KGGL “93.3 Eagle Country” — as Program Director/Afternoons. His first day will be Tuesday, June 5, with his on-air debut to follow.

Jingle and imaging company ReelWorld has added former Howard Stern imaging designer Ron Tarrant as a full-time member of their production team. In addition to writing, producing, composing, and sound-design duties, Tarrant was the voice of The Howard Stern Show/Channels. Prior to Stern, Tarrant worked for Canadian broadcaster Rogers Radio.

Sarah Morgan has rejoined The Lex & Terry Morning Show as a member of the on-air broadcast team. Morgan spent seven years with the show before departing for a career on board a Carnival Cruise liner.