Home Depot Makes A Return As Top Advertiser
Radio advertising heavyweight The Home Depot has bumped old rival GEICO from the top position of advertisers for last week, according to Media Matters. Home Depot ran 63,373 spots nationwide.
Benztown, Saga Get Creative
Benztown says it has entered into an agreement with Saga to provide custom, creative, audio-imaging production and imaging production libraries to all Saga radio stations across the U.S.
AdLarge Media, WAVSTAR Announce Partnership
The two companies have teamed up for an ad sales partnership which will make the cloud-based CRM/workflow management system available to stations for barter for the first time.
Christmas Wishes Coming True On Long Island
Long Island’s K-98.3 (WKJY-FM) will spend the holiday season granting wishes to Long Islanders in need. In partnership with NEFCU, the station will provide toys, appliances, and more to recipients nominated by listeners as part of K-98.3 Christmas Wish.
Covering Disaster Stories
(By Randy Lane and JoAnn AuBuchon Lane) This was a tough week for our Southern California community. How does your show cover events that receive national coverage, but are not local news?
Forecast Is Wednesday – ONLY 2 SEATS LEFT
Bob Pittman, David Field, Caroline Beasley, Randy Michaels and Colin Kinsella are just a few of the big names that will be on stage Wednesday during Forecast at The Harvard Club in New York City.
Breaking The Cycle
(By Deborah Parenti) If the latest Radio Ink cover story interview with Colin Kinsella doesn’t have you running to make copies of the article to send to every client, you might want to consider another occupation. Let's take a look at some of the thoughts of this true radio insider.
Sellers: Stop Using Rankers & Start Doing This…
(By Paul Weyland) Having just returned from another week in the field, I’m surprised again at how few tools radio account executives are really using when pitching local direct clients.
Get The Best Out Of Yourself. Here’s How.
(By Bob McCurdy) The other day I was reviewing material that I presented four years ago to a radio cluster while prepping for a conversation with several new hires. Much of the material remains relevant today.
Will A New Congress Go After Pirates?
State Broadcasting Associations hope so and New Jersey Broadcasters Association President Paul Rotella has written a letter on behalf of all associations urging the new Congress to keep the pressure on.
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