News

(By Gary Berkowitz) With the spring book just two weeks away, (March 28), I would like to review five things that EVERY station, regardless of format, needs to look at to give you the best shot at a good outcome when the results are released.

Nielsen announced on Monday that Westwood One will license Nielsen's national version of Nielsen Media Impact. Nielsen Media Impact is a cross-platform media planning and optimization solution that helps clients understand total campaign reach, frequency, and duplication using advanced audience segments.

(By James Bahm) Spend time with any media outlet and what you hear speaks volumes about what the station's management thinks of its clients, audience, and, oftentimes, its culture.

Yes, Geico is once again radio’s number one advertiser according to Media Monitors, running a total of 44,833 spots last week. But Walgreen’s has moved up to second place to be the nearest challenger.

It’s called Influencer Series: Sports and Entertainment and high-profile executives from those fields will participate in in-depth discussions on strategies for success in an era of increasing competition.

NRG Media’s Omaha cluster — in partnership with the Salvation Army — collected in excess of 160,000 bottles of water for victims of the recent extreme flooding in the region.

Baltimore’s 105.7 The Fan (WJZ-FM) is holding “The Fanniversary” to commemorate the station’s 10th anniversary. There will be no shortage of Baltimore sports and radio celebrities in attendance.

The window is open for nominations for the Second Annual Conclave Radio Awards. The awards are determined by the nominations and votes of radio industry professionals.

Nashville Sports station WGFX-FM/104-5 The Zone’s Midday 180 recently raised $32,510 for the Tennessee Chapter of the Leukemia & Lymphoma Society with a “Z-O-N-E” Charity Basketball Tournament.

Cadence13 has launched a podcast with the eye-catching name of Professional AF. What can this mean? Well, it’s an advice/self-help program for women.