Edison Research will present new research on driving audience engagement and leveraging audio trends at the Radio Show on Thursday, September 26, in Dallas. The session titled “The Secret to Longer TSL” will feature a presentation by Edison Research Vice President Megan Lazovick focused on attracting and retaining listeners and best practices to optimize advertising. Lazovick will also provide exclusive analysis of audio listening trends and content preferences, and offer insight on how radio can effectively compete with and embrace other platforms.
“These interviews helped to inform a new national survey of radio listeners and quantify listener sentiments,” said Lazovick. “Our survey results have been eye-opening, and this presentation is something you won’t want to miss.”
The 2019 Radio Show, produced by the National Association of Broadcasters and the Radio Advertising Bureau, will be held September 24-26 at the Hilton Anatole in Dallas.