Branding Is Branding
(By Bob McCurdy) In this post, I've listed some branding insights from various marketing experts that I've accumulated over the years, that can be used in discussions with clients, along with my “take” as to how they apply to those of us in sales.
Sell Value Of Older Audiences With Pride
(By Charlie Sislen) Your station’s ratings can be a source of joy or sorrow. Let’s say you’re garnering an older-skewing demographic -- one that likely has a large portion of Adults 65+. Your clients want Adults 18-49 or 25-54. What do you do?
Top 10 PD To-Do List For The New Year
(By Gary Berkowitz) With the new year upon us, there’s no better time to take a close look at your programming operations. Most radio stations are either in a ratings period now or will be soon. Here are 10 important product areas every PD and/or OM should look at now.
The Kids Are Headed To Times Square
WSOU 89.5 FM’s News Department is getting set to send a trio of student journalists to cover the world’s biggest New Year’s Eve celebration. WSOU’s reporters will post photos and videos from the event on social media to bring WSOU’s audience closer to the action in the Big Apple.
The Industry Responds To The Death of Imus
Radio legend Don Imus died late last week at the age of 79. Since his passing we've heard from many people who worked with Imus throughout his very successful 50-year radio run. Here's what they had to say.
KOST-FM Sending $320K To Children’s Hospital
iHeartMedia Los Angeles’ KOST-FM (KOST 103.5) held its fourth annual Giving Tuesday Radiothon and raised over $320,000 to benefit Children’s Hospital Los Angeles, one of the top pediatric academic medical and research institutions in the United States.
Twin Cities Station Raises $774K
KSTP-FM/Twin Cities (KS95) held its 21st Annual KS95 for Kids Radiothon, December 13, for the benefit of Gillette Children’s Specialty Healthcare and Children’s Cancer Research Fund. And they had a big day!
New Midday Host For WCDX
Radio One Richmond has named South Carolina native Tradia Mitchell-McCoy as the new midday personality for WCDX-FM/Richmond-Petersburg, VA (iPower 92.1FM/104.1FM).
Former Host Charging $6 Per Month For His Podcast
Former Atlanta host Kim Peterson says he’ll need about 5,000 listeners as paid subscribers to make his show work as a podcast. Peterson worked in Atlanta for decades, his last stop with Cumulus before they sold to EMF. Get the details at The Podcast Business Journal.
Bob Pittman Named Radio Executive of The Year
Since 1993, in our January issue, Radio Ink has been recognizing a radio executive for all of his or her success from the prior year. 2019 was an incredible year for iHeartMedia and CEO Bob Pittman will appear on the cover of our January 6th issue as the 2019 Radio Executive of The Year.
Our Print Magazine: Radio Ink
2026 Radio Wayne Awards Finalists
Sales Tips for Your Best Q4
