2022 Will Be Big For Mobile Ad Spending
BIA Advisory Services is forecasting that, for the first time, mobile advertising spending (21%) will surpass direct mail (20.7%) as the top media advertising platform in 2022.
Borrell: Radio To Decline 4.6% Next Year
After rebounding 23.7% in 2021, that followed a decline of over 27% in 2020, Borrell & Associates is reporting local advertising revenue for radio will decline 4.6% in 2022. Who will the big winners be?
New Exhibit at Museum Opens This Month
The Museum of Broadcast Communications announced a new exhibit for the museum called A Century of Radio. It opens October 28th, the same day as the museum's 2021 Radio Hall of Fame Induction.
Survey Says: Sellers Are Optimistic
Nearly half of media sales representatives expect their forecasted local-direct sales revenue will finish 2021 “significantly higher” than in 2020. That is one of the take-aways from a new survey from Ohio based SalesFuel.
Spotify & Pandora Can’t Do This
A wise General Manager once said 'If five people are gathering we should be there.' Remotes are still a staple of a successful radio station. Listeners want to engage with their local personalities, something Pandora and Spotify will never be able to provide.
Country Hall Ceremony Will Be Streamed
The 2021 Country Radio Hall of Fame Induction Ceremony being held Wednesday night is sold out. The ceremony, at the Westin in Nashville, will be broadcast live on the Country Radio Seminar Facebook page HERE beginning at 8PM Central.
Sexton Honored
Buck Sexton, co-host of The Clay Travis & Buck Sexton Show was honored by The Metropolitan Republican Club. Established in 1902, it is the largest GOP club in New York.
How a Newspaper Innovates. It Uses Audio
The New York Times is making audio a big part of its future. The newspaper is now working to incorporate all of its audio journalism into its digital experiences. Today The Times is recruiting testers to participate in a new app it's creating.
New VSiN Outlet St. Louis
WGNU has flipped to a sports betting information format airing content from VSiN. WGNU 920 AM/104.5 FM will deliver VSiN’s real-time sports betting news and analysis across every major sport.
KQED PRX Podcast Garage
KQED and public media organization PRX have launched PRX Podcast Garage. The space includes a recording studio, classroom and event space area.
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