Fantasy
(By Mike McVay) Radio station after radio station fails to create fantasy in how they write and produce their station imaging and in how they use audio to enhance their promotional messaging. Promo after promo is written with the necessary details, but without an acknowledgment of the benefit of winning the prize.
Are You a Commodity or a Brand?
(By Randy Lane) Your show or podcast is either a commodity or a brand. Commodities are perceived by consumers to be the same as the other products or services in that category.
Don’t Just Hunt The Opportunity – Be The Opportunity
(By Loyd Ford) You often know when something isn’t right, but you don’t always know. The truth is that the radio business sees employees in two different lights.
Will Electric Cars Kill AM Radio?
That's the question Autoweek asks in a lengthy article released yesterday that includes the opinion of Radio Ink Chairman Eric Rhoads. For some reason, there continues to be a problem with AM Radio interference caused by the electric motors leading to the demise of AM Radio in these vehicles.
Country Top 40 with Fitz to Air Thanksgiving Special
Country Top 40 with Fitz and its syndication partner, Skyview Networks, is producing a Thanksgiving holiday special called Thankful for the Hits, co hosted by Dan + Shay, that will air on Saturday, November 26 and Sunday, November 27.
KFI to Host PastaThon
iHeartMedia's Los Angeles news station KFI (640 AM) will host its 12th annual KFI PastaThon event on Tuesday, November 29. As part of the initiative, KFI's Tim Conway, Jr. will broadcast live from the Anaheim White House.
Premiere, Steve Harvey Show Donate Turkeys
Premiere Networks and the Steve Harvey Morning Show are donating thousands of turkeys as part of the show's annual Turkey Give initiative. More than 6,000 turkeys have been provided to affiliates of the show to help those in their community.
WBGO Wins 8 New Jersey SPJ Awards
Newark public radio station WBGO (88.3 FM) was honored with eight awards from the New Jersey Society of Professional Journalists in early November. Several WBGO programs received awards, including The Black Church: WBGO Panel Discussion
Economy, Ad Spending Discussed on ‘Local Marketing Trends’
The latest episode of the Borrell's Local Marketing Trends podcast features an interview with Shari Bower, an economic expert and the regional executive of the Miami branch of the Federal Reserve Bank of Atlanta.
SiriusXM’s Steve Leeds on ‘Takin a Walk’ Podcast
Steve Leeds, SiriusXM's vice president of talent, was interviewed on the latest episode of the Takin' a Walk podcast with Buzz Knight. Buzz says, "Leeds is always passionate about music, media and the personalities in the mix."















