WideOrbit has launched WO Fusion, a next-generation sales platform for broadcast TV and radio, cable, and broadcast network sales teams. The platform leverages secure, encrypted, browser-based toolsets and supports alternate audience measurement currencies, providing a single, unified view of all incoming demand across digital, linear, and reach extension buys.
WO Fusion’s open architecture is API-based, allowing for comprehensive integrations with linear traffic and digital ad-serving platforms to eliminate redundant data entry and create a frictionless billing process. The product supports critical campaign optimization by simplifying the reallocation of spots/impressions and/or budget dollars across media types and markets.
“WO Fusion truly delivers what the industry has been asking for – the ability for a Sales
team to plan and sell across multiple media types, in a common audience currency, to
deliver outcomes that advertisers want and need,” said Eric Mathewson, WideOrbit
Founder and CEO. “We believe that our growth is limited only by our customers’
satisfaction and this product is a culmination of our team’s innovation, driven by client
feedback and demand.”
