Put Some R&D Money in Your 2022 Budget
(By Buzz Knight) It’s the most wonderful time of the year. A time when hope springs eternal when many brain cells get expunged in the budget process for 2022. Ok, it is not necessarily the most wonderful time of the year, but it is a vital time for every business to take a step back and prepare for the next year.
Ramsey Offers Teachers Free Documentary
To help educate the next generation about alternatives to student loans, Ramsey Solutions is offering every teacher in the U.S. free access to the documentary Borrowed Future: How Student Loans Are Killing the American Dream, which was produced by Dave Ramsey.
ALCS Set For LatinX Boston
LatinX 103.7 FM/1490 AM WCCM, will carry the Boston Red Sox/Houston Astros American League Championship Series. The Costa Media Boston Spanish language station will broadcast the games starting October 15.
Avalanche & Nuggets Content Added
104.3 The Fan (KKFN-FM) has planned a full slate of postgame shows for the Colorado Avalanche and Denver Nuggets. More than 160 shows are planned following every regular and postseason games.
NY Festivals 2021 Radio Winners
The BBC was honored with the New York Festivals 2021 Broadcaster of the Year Award. The BBC award-winning entries according to festival officials captivated listeners with exceptional storytelling in News, Podcasts, and Dramas.
Report: 2022 Radio Revenue to Reach $12.7 Billion
That's according to BIA Chief Economist Mark Fratrik who says, according to the firm’s U.S. Local Advertising Forecast Report, local radio advertising revenue in 2022 will hit $12.7 billion, $11 billion from over the air and $1.7 billion from digital. How does that compare to 2021?
2022 Will Be Big For Mobile Ad Spending
BIA Advisory Services is forecasting that, for the first time, mobile advertising spending (21%) will surpass direct mail (20.7%) as the top media advertising platform in 2022.
Borrell: Radio To Decline 4.6% Next Year
After rebounding 23.7% in 2021, that followed a decline of over 27% in 2020, Borrell & Associates is reporting local advertising revenue for radio will decline 4.6% in 2022. Who will the big winners be?
New Exhibit at Museum Opens This Month
The Museum of Broadcast Communications announced a new exhibit for the museum called A Century of Radio. It opens October 28th, the same day as the museum's 2021 Radio Hall of Fame Induction.
Survey Says: Sellers Are Optimistic
Nearly half of media sales representatives expect their forecasted local-direct sales revenue will finish 2021 “significantly higher” than in 2020. That is one of the take-aways from a new survey from Ohio based SalesFuel.















