Digital Focus Groups For All? Test Your Ad
Originally available for video and image-only commercials, System1 introduced Test Your Ad Audio on Monday. The extension of the Test Your Ad platform lets advertisers run mini-focus groups that measure and rate listeners’ emotional responses.
Centennial Makeover For NAB’s ‘We Are Broadcasters’
The NAB has updated its We Are Broadcasters PSA campaign for the organization's centennial. The new 30-second spots praise local broadcasting's “enduring value” to deliver “trusted information in convenient, modern, and familiar ways.”
Upside Back Up To Number One
An upswing in ad play puts Upside back on top of the Media Monitors National Charts for March 20-26. The cash saver beat back-to-back number-one Progressive with 59,365 ads played across radio - a big bump from last week's 44,134.
‘Liveline’ Taking Party To The Weekend
Syndicated Top 40 show Liveline announced a new spinoff program on Monday, Party Songs Weekend. The live five-hour Saturday show, is hosted by Liveline's Mason and produced by John Garabedian.
How To Handle Rejection
(By Rick Fink) We all dread it; we've all heard it - "no." Very often, the only difference between a very successful and unsuccessful salespersons is their ability to handle rejection. Handling rejection on one sale depends on another: how you sell yourself on you.
Want To Sell More Radio? Get Heavy
(By Marc Greenspan) Maybe you saw the recent news that radio's audience outpaced TV for the first time in media history. So how does radio sales capitalize on that? You have to get 'heavy.'
My Magic Sales Words And How To Use Them
(By Pat Bryson) You've probably been in a buying situation where the salesperson made you uncomfortable. Perhaps that seller was a bit too slick. Perhaps they used technical terms you didn't understand.
Cut Units & Grow Revenue (Yes, I’m a Programmer!)
(By Gary Berkowitz) Let me start by saying I am not a radio sales expert. As a long-time programmer, I like commercials. But let me share a story that sums up radio's “elephant in the room.”
Bootlaces: The Real Silver Bullet Of Sales
(By Loyd Ford) If you are a sales manager or market manager, maybe you hope for a miracle cure in these headlines every Monday. The best leaders know the truth and it's what history's best military generals have known for centuries.
“It’s Your Ear More Than Your Eye”
(By Jeff McHugh) So said CBS 60 Minutes creator, the late Don Hewitt. Here are some pro tips on the effective use of sound from successful shows on television, radio, and podcasting.
Our Print Magazine: Radio Ink
Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
