FCC Opens Short Public Comment On Lowest Unit Rate Fight
Four candidates fighting the FCC over discounted political ad rates won at a federal appeals court in August, only to have the Supreme Court tell them to let the FCC finish its review first. Now the agency is doing just that, opening a short comment window this week.
NPR Backs Public Media Bridge Fund To Aid At-Risk Members
As public radio stations continue navigating the fallout from this year's federal funding rescission, the network is stepping up with a seven-figure gift to the Public Media Bridge Fund, to be used for grants for member organizations facing the steepest financial risk.
Ad Chiefs, P&G, GM Set For NABOB’s Autumn Radio Summit
Urban Radio's economic influence on the African American consumer market takes center stage when the National Association of Black Owned Broadcasters holds its Fall Conference and Power of Urban Radio Forum over two days in Washington, DC.
Forecast 2027 Adds Marketer Larry Bailin To November Roster
An industry being reshaped by AI, streaming, and shifting consumer attention needs to listen to a voice who has spent three decades inside that disruption. That's why Radio Ink and RBR+TVBR are proud to bring best-selling author Larry Bailin to Forecast 2027.
‘Bob & Sheri’ To End Radio Run
Three decades after helping pioneer syndicated women-led mornings, Bob & Sheri is walking away from terrestrial radio. NOW! Media has notified its affiliates that the show will end traditional distribution on December 31, continuing as a "direct-to-consumer" brand.
Cumulus’s Bouvard Warns ROI Obsession Could Destroy Brands
A "maniacal fixation on ROI," per Cumulus Media's Pierre Bouvard, may be destroying brands, according to a new analysis from Westwood One's Audio Active Group, which argues that budget, not ROI, is what actually drives profit growth for advertisers.
Christian Music Radio’s Rise in Modern Media
(Mike McVay) On a rainy morning, a commuter tunes her car radio to a familiar station with warm music and hopeful lyrics. For a few minutes, the traffic fades into the background. She’s not alone; millions of Americans are making Christian music radio part of their daily routine.
Does Your Station Have Integrity?
(John Shomby) A radio station shows integrity the same way a person does: by becoming predictable in the best possible way. Not perfect. Not polished. Not corporate-scripted. Listeners and advertisers know what they’ll get from you because your actions align with your words.
How IP Audio Distribution Changes a Radio Network’s Economics
(Sponsored) Distribution used to be a fixed cost networks just had to pay. Moving to IP changes that. Uplinks, storage, and satellite dishes go away, and ad insertion happens in the cloud instead, turning localization from an engineering headache into a money-maker.
Audacy: Trusted Hosts Drives Podcast Ad Performance
Podcast advertising is delivering better returns than social media, display, video, or search, and the gap keeps widening. A new report lays out the numbers behind podcasting's climb from experimental ad channel to what Audacy says is a top performer on the media plan.
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