Four Ways To Increase Your Closing Percentage
(By Matt Sunshine) If you’re in sales, you know it’s extremely important to close deals, right? That’s kind of an easy question, but I ask it because it seems as though many salespeople think their job is to have a lot of business in “pending.”
How Much Work is Too Much Work?
More on our lead story from Thursday which highlighted the plight of 30-year radio vet Bobbi Maxwell (pictured) who decided to quit her on-air job in Cincinnati after her additional work duties became unbearable. The story received a lot of feedback from our readers, including this comment from Jay Allen..
Are Advertisers Wasting Their Money On Mobile?
That big flushing sound is your client's money going down the toilet. At least when an advertiser writes a check to a radio station the advertiser knows that advertisement will air and listeners will hear it. The mobile firm Retail just came out with a report that found 60% of the clicks on mobile banner ads are mistakes.
In This Election, Radio Ranks Fifth
According to a new survey released by The Pew Research Center, 11% of the country turns to radio for information about the 2016 presidential election. Pew surveyed 3,760 adults and 24% said they turn to cable news first.
Execs Pitch The Power of Radio
The Radio Advertising Bureau, Katz and Nielsen hosted a seminar at the Union Station Columbus Club in Washington, DC this week. The networking seminar focused on the 2016 election with executives from the political advertising, media and marketing industries.
How To Make Believers Out Of Clients
Clients and ad agencies won’t buy if they don’t believe, and for them to believe, they’ve got to know what we know about radio. They need to understand where and how it fits within the media and audio universe. Successful radio salespeople in 2016 must not only master selling, but marketing as well.
Hubbard To Be Part Of National Radio Talent System
With four Institutes in the south and east, Dan Valle's National Radio Talent System now heads to the great Northwest with Institute number five. Hubbard Radio will be the sponsor of the 9-day event to be held at Central Washington University in June.
What Country Listeners Like And Dislike?
That will be a topic for discussion at the The A&O&B Pre-CRS Seminar Monday in Nashville. It's also the subject of Mike O'Malley's new blog entitled Satisfaction and Switching - Listener Hot and Cold Buttons and the Impact of Switchers. So what does O'Malley conclude listeners like, and can do with less of on country music stations?
Radio Express Teams With Sun Broadcast
Sun Broadcast Group and Radio Express have jointly announced they have entered into a network partnership that will bring ten new programs and services...
How We Incorporate Digital Into Our Show
Our special Country Radio Seminar issue of Radio Ink Magazine is a few days from being released and it will be available at The Omni Hotel in Nashville when CRS kicks off Monday. In the issue, we rank Country Radio's top program directors, and on Tuesday night, with the help of SONY, we'll be handing out awards to those top PD's. Also, in this issue is a special interview we did with syndicated morning hosts, Big D and Bubba who have been together now since starting out at WTGE-FM in Baton Rouge back in 1996.














