Salem Purchases Financial Newsletter
The religion-focused broadcaster picks up Bob Carlson's Retirement Watch newsletter and accompanying website retirementWatch.com. Written by Bob Carlson, Retirement Watch offers independent research and advice about retirement planning. Carlson is also the author of Invest Like a Fox…Not Like a Hedgehog and The New Rules of Retirement.
Don’t Be Afraid of A Little Dead Air
(by Bob McCurdy) Simon and Garfunkel were on to something when they wrote The Sound of Silence. Maybe we can learn something from them and their #1 hit. A couple of seconds of “silence” strategically placed within a Radio commercial could greatly enhance the effectiveness of the remaining 27 seconds.
Harker Blasts Latest Nielsen PPM News
Consultant Richard Harker was not impressed with Nielsen's last press barrage touting the new and improved enhanced CBET. Harker has been very critical of PPM, especially since Telos' Voltair hit the market. And, in his latest blog, he continues to apply the pressure on the ratings firm. He called Nielsen’s press release "pure Orwellian doublespeak essentially bragging about improvements to a technology that Nielsen and before that Arbitron claimed was virtually perfect. Then Voltair showed that it wasn’t true." Read the new Harker blog HERE...
Schnitt Loses Again in Court
Radio host Todd Schnitt may want to consider staying out of court. After losing his defamation lawsuit to Bubba The Love Sponge, Schnitt has lost his case against his own attorneys.
NAB Election Results Are In
And they are certainly far less contentious than the current presidential election. Here are the radio board members that will begin their time serving in June and continue for two years.
WBBM Reporter Dies
CBS Radio's WBBM in Chicago reports that 60-year old Dave Mitchell died after a crash Sunday morning in Merrillville, Indiana. Mitchell has been a member of the WBBM team since 1992, working as a traffic reporter at the Sears Skydeck during both drivetimes, as a reporter/anchor, and even a stint as weekend sports reporter. He also contributed to Newsradio’s coverage of the Chicago Air and Water Show every year. Mitchell leaves behind a wife and four children.
Is Hispanic Radio Still Missing Unity?
(By Eric Rhoads) Years ago, watching protests in the streets, it became clear to me that immigration was going to become one of the biggest issues in America. It was clear that the demographics of America were changing, and that the Hispanic population in America was booming. It didn’t take a rocket scientist to understand that this growth should bring good times for Hispanic-formatted radio stations.
Make Your Content Better In 2016
(Loyd Ford) My 15-year-old complains all the time if a movie or TV show comes on and doesn’t immediately begin. In other words, he doesn’t want to see the credits, hear a theme song, or see some visuals. He wants the baby. Right away.
Here’s What The KGO Boss Told The Staff
About the wholesale changes and firings at KGO in San Francisco, Vice President/Market Manager Justin Wittmayer told his staff the company has set in motion new programming strategies for both KGO and KFOG. He says it will better meet the needs and demands of listeners, advertisers and the community
Ronn Owens Moved To KSFO
Ronn Owens, who has called KGO-AM Radio his home for 40 years, is being moved to KSFO. He'll take over afternoon drive, replacing the Mark Levin Show. KSFO was carrying all syndicated conservative talk shows. Additional changes are expected to be made at the two stations. Cumulus says those will be announced early next week.
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