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In his latest blog, Steve Goldstein details how new data shows that one in every five minutes of total audio time is now from a smartphone. But, he says, "less than 10% of streamed audio comes from commercial radio and a pitiful 1% of podcast listening comes from commercial radio content." Goldstein's point: "If you aren't where the listeners are going ... well .... you pretty much know how that is going to turn out." READ THE FULL BLOG HERE.

WRKN-FM was “NASH FM 92.3 New Orleans’ New Country Leader." It is now “The Gulf South’s Country Giant, New Orleans, Baton Rouge… NASH FM 92.3.” Scott Innes (pictured) joined the new on-air line-up as midday host, which includes Blair Garner in the morning, Shawn Williams in afternoon drive, and NASH Nights Live from 7 p.m. to midnight.

Great stats from Mediabase about how radio paid tribute to the music icon. According to Mediabase, radio stations played Prince music about 1,200 times prior to his death. That ramped up to over 20,000 spins after his passing.

Once the news started spreading that the 57-year-old musical genius had passed away, radio stations all over the country went into tribute mode. Cox Media Group was paying tribute on stations all over the country. Atlanta Manager of Radio Ratings & Research Paul Douglas told us Cox Media Group’s AC WSB-FM had billboards up across the metro by mid-afternoon. Here are a few other examples of radio's quick reaction.

Prince's hometown was Minnesota so, as expected, radio stations in that city are honoring their hometown superstar, perhaps even more than stations outside that city. Market Manager Dan Seeman tells Radio Ink Hubbard's KS95 played non-stop Prince music from 2pm-7pm Thursday from 5:30am -9:00am Friday morning. Billboards were quickly installed to promote Prince's music and remember him.

Dr. Drew Pinsky announced on the Kevin & Bean Show (KROQ Los Angeles) that there will be no more Loveline. Pinsky hosted the 10 p.m. to midnight show for 30 years. He says he wants to focus on other projects.

Bob “Doc” Fuller was born in Newburyport, MA, and raised in neighboring Newbury. Ron Chapman − later to become a Texas radio legend – allowed him to speak his first words on the radio, introducing a record on WHAV-AM in Haverhill, MA. When Fuller was 12 years old, his brother built him a closed-circuit radio station in the basement of the farmhouse where they grew up. The station had wires going to two adjacent homes so the neighbors could listen to Bob’s station.

Chasing digital ad dollars requires different seller thinking. So says Beasley’s Mike Martin. Coming from the Denver Post’s digital sales department to radio, he told attendees at NAB 2016 this week that radio stations are three to five years behind other businesses in terms of sophistication. He says 30% of the typical station’s sales budget is moving to digital.

It was just two days ago that Westwood One announced it would be launching KFOG morning host Matt Pinfield into national syndication with a two-hour weekday program. Now Westwood has sent affiliates an e-mail hoping they will pick up the new Pinfield show to replace the departing Dr. Drew and Loveline. Here's what Westwood Senior Director of Affiliate Sales Neal Bird sent to affiliates...

Yahoo! Sports Radio has announced that Pro Football Weekly Radio is returning to the airwaves this Saturday night. The program will be co-hosted by Lewis Woodard and air Saturdays, 11 p.m.-1 a.m. ET.