Efficio Solutions provides stations with CRM and Yield Management software and this integration is designed to make the job of radio AEs more efficient. Users will be able to see and track production, spots on the air, and spots expiring in the account summary of Efficio from the production suite for that same account in vCreative.
vCreative President Jinny Laderer says these are changing times in radio and a product like this is needed. “Our clients need solutions that are fast, reliable, and enable them to do what they do best. This integration will be a time-saver for Account Executives. We are so proud to join with Efficio to help create more efficiencies that move our industry forward.”
To learn more about the product, contact Chris Crawford of Efficio at [email protected], or Melissa Rapp of vCreative at [email protected].
