How To Take Control Of Your Agency Business
(By Kevin Neathery) There are two kinds of ad agencies: real agencies and local agencies. Real agencies can serve local, regional, national, even global clients. They don’t need a ranker, because they subscribe. They send an avail and negotiate rates based on audience. Then, when in agreement, they send an order and a fully produced MP3 featuring out-of-market voice talent. Covet real agencies.
Hey, Most Powerful: Here’s How To Get The Best To Want To Work For...
(By Laurie Kahn) Congratulations, you’ve built your company into a powerhouse in the radio industry! And with growth and power also come more struggles and headaches. One of the biggest challenges we hear, from large and small companies, is the problem of finding qualified sellers. This is a challenge for all companies in all industries, not just in radio.
iHeart Files Another Lawsuit Against Bondholders
The San Antonio Express-News broke the story that the new lawsuit was filed Tuesday. iHeartMedia is asking for hundreds of millions of dollars in damages over the previous dispute it had with bondholders because that case delayed plans to refinance debt and cost the company money.
CBS Still Considering All Options
We didn't get much color about radio in the CBS earnings call, we never really do. However, that might be changing as the company gets ready to spin off its radio division. And, even though the paperwork has been filed with the SEC for an IPO, all options to spin-off the radio division are still on the table.
Ryvicker: Entercom Is A Hidden Gem
Wells Fargo analyst Marci Ryvicker has been a big fan of Entercom for quite some time. The company's 5% second-quarter revenue growth did not change that. In fact, it only solidified her feelings about the company.
Five Ways To Make Radio Easy To Buy
(By Walter Sabo) You and the RAB have actually done an excellent job of maintaining the desirability of radio as an ad medium. The challenge, at street level, is making radio easy to buy. Let me share a unique perspective.
What NextRadio Users Say About Radio
NextRadio has launched a new blog series, and in that first blog, NextRadio unveils new data with the help of Edison Research. It was an online survey of 2,094 adult smartphone users who were asked specifically about radio.
Look On The Bright Side…
...there's still a lot of room to grow. According to a Strata survey reported on eMarketer, TV or spot cable is where over 50% of agencies prefer to advertise.
A TV Simulcast For Two ESPN L.A. Shows
Time Warner Cable SportsNet and ESPN Radio Los Angeles 710AM (ESPNLA 710) have reached a multi-year programming agreement to simulcast the Thompson & Trudell show and Mason & Ireland show.
Entercom Did Not Bid On Greater Media
CEO David Field told investors and analysts Wednesday that he was not given the opportunity to get a look at the Greater Media assets before they were sold to Beasley Media Group, adding, "It looked like a great deal for Beasley."
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