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In the latest Nielsen report, in the Hispanic 18-and-over demo, radio runs away with the audience. Approximately 96.7% of the Hispanic population is reached by radio on a weekly basis, 7 percentage points higher than television. The smartphone is a distant third at 81.5%. That 96.7% number, according to Nielsen, translates to just under 35 million Hispanics reached every week by radio.

eMarketer reports that US marketers will allocate an average of 11.6% of their ad budget and inventory to digital audio by mid-2017, doubling what they spent two years earlier. The research suggests the money will go to streaming music services and podcasts, and most likely be done through programmatic buying.

The RTDNA handed out its prestigious Edward R. Murrow awards last night in Washington, DC. ABC News Radio won the top honor for Overall Excellence in Radio, Breaking News- Radio and Hard News- Radio. VP for ABC Radio Steve Jones accepted the award and here's what he had to say.

If you don't know the answer to that question, you need to be at Radio Ink's Forecast 2017 in New York City. Is the brain replacing the heart in digital media buying? As it’s now tracking, digital will soon make up half of all agency revenue, yet only one of the top five digital agencies is an established, traditional advertising company. The new players come from technology and digital placement is a science dictated by equations and algorithms.

As more public companies report earnings, it certainly will be interesting to see how well they are doing with political advertising revenue. Last week, Emmis CEO Jeff Smulyan said he was disappointed so far, and the report from Media Monitors each week isn't very encouraging.

The exact dollar amount was not revealed but it was big enough for NABOB to issue a press release. The release states that the National Association of Black Owned Broadcasters "is very pleased to announce that the Democratic National Committee has placed an exclusive ad buy in support of the Hillary Clinton campaign with NABOB member stations." Forty stations will be part of the buy this month.

While The Home Depot (56,168 spots) and GEICO (39,708 spots) switched places on the Media Monitors chart this past week, Walmart made a huge jump from 56th to 7th by airing 20,000 commercials on radio stations all across the country.

Alpha Media's KZEN held a Children’s Miracle Network Radiothon and raised $15,887. Market Manager, Lisa Cherry said, “Behind every dark cloud is a ray of sunshine. The volunteers here at Alpha Media, Columbus, did their best to spread hope and sunshine to those needing it at the Children’s Hospital in Omaha.”

Lon Helton, KKBQ in Houston, WUBE in Cincinnati, and KTTS in Springfield are among the winners that will be recognized at “The 50th Annual CMA Awards,” on November 2nd in Nashville. Here's the complete list of who won.

CEO Jeff Smulyan has offered Emmis shareholders $4.10 per share in his third attempt to take the company private. He's now given the committee the company has put together to consider that offer a third extension, until this Friday. Last week during Emmis' quarterly earnings Smulyan said the discussions have been productive and they are making "good progress."