Beyond the Book: What Radio’s Top PDs Are Bragging About
Ask a successful program director what they're proud of, and you may expect it to be the ratings book, but it turns out that what comes up instead is people: the ones who showed up, raised the money, earned the awards, and in some cases, changed entire communities.
Reenergize Your Face To Face Selling
(Loyd Ford) Yeah, yeah, yeah. We all know “The more people you see, the more people you sell.” But local radio selling was never meant to happen entirely through email attachments and texts. Radio is a relationship business, and relationships grow faster face-to-face.
Pearls Before (Prize) Swine
(Steve Allan) Contesting on the radio is almost as old as the medium itself. Most stations today are stuck with the nationwide cash contest. Most of the winners come from somewhere else. Nothing screams local like hearing a winner with a thick Boston accent on a promo in Louisville.
New York’s Galaxy Media Founder and CEO Ed Levine To Retire
Ed Levine is stepping down as head of Galaxy Media Partners. The company's Founder, President, and Chief Executive Officer plans to retire later this year after 36 years leading the Central and Upstate New York broadcaster he built into a regional player.
Nielsen Expands Into Ad Verification With DoubleVerify Acquisition
Nielsen is betting on independent verification, agreeing to acquire ad-quality firm DoubleVerify in an all-cash deal that pulls the ratings firm deeper into digital advertising as part of a deal it calls an extension of changes already underway at the company.
IAB Builds a Rulebook for Radio’s New AI Visibility Race
Search traffic has been sliding for two years as AI platforms answer questions directly instead of sending users to click through. New measurement framework from the IAB gives radio groups running digital news and content a vocabulary for tracking that exposure.
What a Hotel Taught Me About Radio’s Local Secret Weapon
(Chris Brunt) Working at Jacobs Media takes me to a lot of college towns, like Madison, Lincoln, Ann Arbor, Columbus, East Lansing, and Charlottesville. Each of these towns has something in common besides a giant football stadium. They all have a Graduate Hotel.
The Power of Practice
(Randy Lane) Years ago, I hosted a talent seminar and brought in Jimmy Kimmel as our keynote. He said one thing to the morning show talent in the room that I've never forgotten: practice writing bits, stories, and comedy sketches. Practice them relentlessly.
Blast From The Past: Guy Phillips
Happy Friday! This week's Blast From The Past comes from the Radio Ink archives, featuring Guy Phillips on the air in 1972 at KRWG. Send your Blast From The Past story and photo to Editor-in-Chief Cameron Coats for your chance to be featured in Radio Ink.
University of Florida’s WRUF Swaps Audacy for Saga Sales Deal
University of Florida's commercial radio stations are getting a new sales partner. Saga Communications will take over advertising for WRUF-AM/FM from Audacy in September, a deal that also makes Saga a partner in training the university's journalism students.
Our Print Magazine: Radio Ink
Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
