The road to LA28 now runs through iHeartMedia for the National Squash League. A new audio partnership aims to introduce the sport’s athletes, matches, and personalities to listeners nationwide, with iHeart becoming title sponsor of the 2026–27 NSL season.
Under the agreement, iHeart becomes the Official Audio Media Partner of the National Squash League, with a national promotional campaign across iHeart platforms to build awareness of the league’s 16 franchises and the sport. On court, men’s and women’s player jerseys will sport iHeartMedia logo patches.
The audio giant will also have exclusive access to NSL Olympians and Olympic-bound athletes for its 2028 Summer Olympics coverage.
The deal adds to iHeart’s growing portfolio of sport partnerships. In September, USA Lacrosse named the company its first Official Audio Media Partner, joining a roster that already included US Figure Skating and US Ski and Snowboard. In July, iHeartMedia became the Official Radio Partner of the USA Water Polo Junior Olympics.
National Squash League Commercial Advisor Stephanie Borges stated, “This is the first national media partnership of its kind for professional squash in America. With LA28 approaching, iHeartMedia is the right partner to take the sport to a national audience, and this deal reflects both the league’s commercial growth and where squash is headed. Some of the world’s best athletes compete in our league every week, and this partnership will introduce them to millions of new fans before they step onto the Olympic stage. It’s a strong start to a big season, and there’s more to come.”
iHeart President of Business Development and Strategic Partnerships Michael Biondo commented, “Squash’s Olympic debut at LA28 makes this the right moment to bring the sport to our audiences. Through our partnership with the National Squash League, we can connect our listeners with the athletes, personalities, and stories helping to bring squash into a new era, while creating new ways for fans to experience the sport across the country.”
