RTDNA Wants To Protect First Amendment
The organization is launching a task force with that goal in mind. "The goals of the task force include not only reacting to threats to First Amendment Freedoms, but proactively supporting journalists and educating the public about the importance of a free press to our democracy." Members of the task force will be meeting with broadcasters at the NAB show in Las Vegas later this month.
NAB Sets Radio Board
Beth Neuhoff (pictured), Jeff Warshaw, Scott Herman among the newly elected. The National Association of Broadcasters announced the new two-year terms for the radio board, which begin in June. Here's a full listing of who will represent you.
Is Mike Greenberg About To Make $6.5 Million?
That's what Philly.com is reporting. That Greenberg was leaving to take on another morning job on the Television side was the worst kept secret in radio. The fact, that he'll be making $6.5 million is the new news. Mike and Mike have been together on the radio for nearly two decades.
Making Radio Tangible: Get Credit For Your Results
(By Barry Cohen) When I started selling radio (in the Pleistocene Era), we entered into daily battle with the dinosaurs known as newspapers. These monsters devoured the local clients’ ad budgets, breathing fire and scorching the earth. The number one client objection we faced on a daily basis: “When I advertise in the newspaper, I know it’s working because customers bring my ad in. I never know if radio is working for me or not.”
When Is An Ad An Ad?
(By Bob McCurdy) While total engagement is the goal, it is unrealistic to expect anyone to “experience” a commercial the same way the sixth time as they did the first time. As frequency of message begins to pile up, long-form commercials begin to take on the communicative power of short-form.
Do You Know About The Council For Research Excellence?
(By Buzz Knight) Chances are, you've heard about The Council for Research Excellence(CRE). However, after just returning from a quarterly members meeting, I am convinced it is important to highlight the mission and purpose of this great organization. Following, are a few facts radio industry professionals should know about the CRE.
Nashville Gets An Alt Rock Injection
iHeartMedia Nashville debuted ALT 97.5, “Nashville’s Alternative station,” at noon on Friday, March 31. Artists listeners will hear include Green Day, Red Hot Chili Peppers, Coldplay, Imagine Dragons, Cage The Elephant, and U2.
3 More Reps Sign On To Local Radio Freedom Act
It’s a piece of proposed legislation that all of radio is keeping an eye on. And now three more members of the House have joined as cosponsors. Adding their support for the Local Radio Freedom Act in the House are Reps. Ted Budd (NC-13), Liz Cheney (WY-AL), and Austin Scott (GA-8). The Act now has 168 cosponsors in the House and 21 in the Senate.
Digital Ad Revenue To Soar in 2017
According to Interpublic Group's Magna, while advertising growth around the globe is expected to grow at a pace just under 4% to $511 Billion, digital will continue to boom, as advertisers move money from other budgets, online. Digital is expected to grow double-digits and become the top advertising category this year, passing Television.
Fired Reporter Suing University
This goes back to our March 27 story (Reporter Gets Fired After Lawmaker Complains). 32 year old Jacqui Helbert says she was fired from her job as a reporter at WUTC after a lawmaker complained she did not properly idenitify herself as a reporter. Now she's fighting back.















