Will Millennials Make The 60-second Ad Disappear?
(By Georgia Beasley) Society tends to blame Millennials for just about everything going wrong nowadays. What I’ve found is that Millennials are creating the change needed in radio as a survival-of-the-fittest mechanism. It’s time we admit the obvious, there are certain habits and techniques that our industry has adopted that, quite frankly, need to be extinct.
Help Radio Ink Celebrate 25 Years
Radio Ink Magazine turns 25 years old in 2017. We are marking that milestone with a special 25th Anniversary issue in November. We want you to be a part of our celebration. Search through your archives and send us your favorite radio station photos from the past 25 years. We would love to have them as part of this special issue in November. You can e-mail large scans of the photos to [email protected].
Report: Crisis Of Confidence In Advertising Data
Do advertisers really have confidence in how they spend their money? Are they confident they're getting results or are they simply splattering dollars all over the place praying it works. A new study by Advertiser Perceptions presented at Advertising Week in New York City revealed that advertisers don’t entirely trust the data they’re betting their brands on.
Effective Mobile Strategies For The Auto Industry
(By Ansel Olson) Most radio reps have asked variations of the following: “Are you familiar with geo-fencing? Geo-farming?” We are tasked with finding robust, integrated opportunities that marry well with radio campaigns. Mobile geo-fencing and geo-farming have stepped into the spotlight recently. There are few things to remember when selling geo-fencing/geo-farming mobile solutions to your automotive clients.
Hurricane Irma Impacts Florida Ratings
As Florida continues to clean up following Hurricane Irma, Nielsen has told clients in Miami-Fort Lauderdale and West Palm Beach it will not release data for week four of September, which is when the storm hit.
Entercom Set To Take In $57,750,000
That's the purchase price for three FM radio stations, one in San Diego (KSOQ-FM), one in Los Angeles (KSWD-FM), and one in Wilkes-Barre (WGGI-FM). Educational Media Foundation will pay Entercom $57.75 million for the three stations when the Entercom/CBS merger closes.
Conclave 2018 Dates Are Set
2018 will be the 43rd year for the Conclave Summer Learning Conference, which will be held July 25-27 at the DoubleTree by Hilton Minneapolis-Park Place. Registration is $199 for a limited time at TheConclave.com. 2018 speakers and panels will be announced soon.
Charlotte Kat-Jam Will Help St. Jude
iHeartMedia-Charlotte Country station 96.9 The Kat announced Monday an all-star lineup for the Kat 6 Man + Cam Acoustic Jam taking place on Thursday, November 2 at Coyote Joe’s in Charlotte. A portion of the proceeds from the ticket sales will benefit St. Jude Children’s Research Hospital.
iHeart Launches El Patron in Phoenix
The new Spanish Language (Mexican Regional) format will be heard on 93.7 in Phoenix and simulcast on 1230-AM. The station will feature songs from artists such as: Julión Alvarez, Calibre 50, Intocable, Gerardo Ortiz and Vicente Fernandez.
Sun, Envision Expand Partnership
Sun Broadcast Group has expanded its partnership with Envision Networks to include additional affiliate sales support for Sun’s nationally syndicated shows, Little Steven’s Underground Garage and Slacker & Steve. Envision will continue its affiliation support for Sun’s Shazam for Radio platform, a role they’ve been in since 2016.















