Headlines

According to Media Monitors, the national retailer aired 32,981 commercials on radio stations across the country last week. That was good for second place (up from 11th) and only behind GEICO which was first again (36,868). Who else made the top five?

(By Gabriel Barnes) Are Facebook’s recent updates the end for radio on social media? The short answer is no! However, the changes do require everyone to rethink their Facebook strategies — lest they suffer the repercussions.

Spanish-language broadcaster LBI Media has announced a new multi-year agreement to carry Astros games on La Ranchera Deportes 850 AM and 101.7 FM. The stations will broadcast all 162 regular season games.

Radio stations 98.5 WTFM, Classic Hits 102.7 (WVEK), 95.9 The Hog (WRZK), and ESPN Tri-Cities of Holston Valley Broadcasting raised $404,626 during their sixth annual Niswonger Children’s Hospital Radiothon in Johnson City, TN, on February 26 and 27.

A whopping $329, 557 was raised by Townsquare Media in Sioux Falls for "Cure Kids Cancer,” March 22-23. Townquare Media Stations HOT 104.7, MIX 97.3, KIKN 100.5, KSOO 1000, and BEE 102.7 held a two-day radiothon at the Sanford Children's Hospital in Sioux Falls, SD.

How many times do salespeople drive by a big chain franchise and say to themselves 'I'm not calling on them, all their advertising is probably handled by corporate.' Here's one big reason why that should never happen. (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media)

(by Bob McCurdy) To fully appreciate the impact of radio advertising, it’s important to understand how we process what enters our ears. One objection we’ve likely run into at one time or another, is that radio is a “background” medium. That is a myth.

(By Jeff McHugh) For some radio shows and podcasts, the listener’s real-life phone topic stories are the best parts of the show. If you plan and execute phone topics well, you can maximize time-spent-listening from one segment to the next. Here are the techniques that we see making a difference in performance.

Federal Communications Commission Chairman Ajit Pai and Commissioners Michael O'Rielly, Brendan Carr and Jessica Rosenworcel will participate in four separate sessions at NAB Show, April 7-12 in Las Vegas.

iHeartMedia, which on March 15 announced it had reached an agreement with lenders to restructure its balance sheet, has about 17,000 employees working at 850 radio stations. With so many news outlets available today, and so may ways to receive that news instantly, it can be a challenge to keep all those people motivated if they are being fed misinformation. That's where CEO Bob Pittman and CFO Richard Bressler come in.