Headlines

Our thanks again to Second Street for sharing another great advertiser success story. The promotion was done with KCLR-FM in Columbia, MO for the Koala Center for Sleep Disorders. Our weekly success stories are sponsored by Sun & Fun Media..

(By Randy Lane) Is it more impactful to run 10-second talent-voiced teases for tomorrow morning’s show or to play brief clips of great audio from the show?

(By Bob McCurdy) Last week I received some outstanding information from Nielsen that should enable us to elevate our case for radio’s inclusion in any media mix.

WZFX-FM and Power 98FM’s YA Girl Nikki Take Top Honors at the North Carolina Association of Broadcasters Annual Awards at June 14 luncheon in Durham.

The latest 10-day Radio Talent Institute is being held at The University of Tennessee Knoxville. Students from 4 different universities will meet and learn from Patrick Communications, Midwest Communications, Stonecom Radio, Entercom, Cumulus, Scripps, 5 Star Radio/Saga Communications, Cromwell Communications and Thunderbolt Broadcasting.

The trial was supposed to start today and has now been pushed back to Monday July 23, according to a new court filing. The filing also says the case is expected to take seven days. Bubba The Love Sponge (Todd Clem) is accused of ratings tampering by Nielsen by making contact with at least one PPM panelist.

NAB executive committee elections took place last week at the NAB Board of Directors meeting, in Washington, D.C. Beasley Media Group CEO Caroline Beasley was unanimously re-elected Joint Board chair while CMG President Kim Guthrie was re-elected to the Radio Board's major group representative seat.

We finally get a look under the hood at what the NAB's secretive ownership committee has been working on in terms of deregulation. Comments have been filed with the FCC as the Commission gets close reviewing broadcast ownership rules as part of its 2018 quadrennial review.

MIX 101.5 WRAL-FM/Raleigh has been named Radio Station of the Year in Large Market from the North Carolina Association of Broadcasters. “We at MIX 101.5 are honored to accept the North Carolina Association of Broadcasters’ radio station of the year award for 2017. We thank this amazing community for allowing us to give back..." said Program Director Michele Williams. 

(By Walter M Sterling aka Walter Sabo) "Make it sound live.” There is another approach to voice tracking: Produce spectacular. Voice tracking is often viewed as symptomatic of the sad devolution of radio. It could be perceived as a creative gift.