‘We’re Glad to Be Back’
Those were the words of Cumulus CEO Mary Berner and CFO John Abbot, who reported the company’s quarterly earnings to investors and employees Monday — the first such call since Cumulus' emergence from bankruptcy on June 4. Berner said the Cumulus business model is solid.
Berner Expects $10 Million in 2018 Podcasting Revenue
That is quite a jump from the $100,000 the Cumulus CEO says the company took in before this year. There is no doubt Berner sees podcasting as a major source of new revenue for the company as it grows the Westwood One Podcast Network, which Cumulus says reaches a quarter of a billion people each week.
Cumulus Q2 Revenue Declines 1.8%
Fresh out of bankruptcy and back on the phone with investors, CEO Mary Berner reported on Monday that Q2 revenue was down from $290.5 million to $285.2 million, a decline of 1.8%. For the first six months of the year, revenue was off 1%, declining from $554.6 million to $549 million.
Cumulus Chooses TTWN For Traffic Reports
Cumulus executives told investors Monday that the USTN financial situation cost the company about $5 million in revenue in the second quarter, and it already has a long-term deal with a new provider. That provider is iHeart’s Total Traffic & Weather Network. Reports from TTWN will begin on Cumulus' 441 stations in September.
What Is A Podcast Captain?
Beasley Media Group is the first company we’ve seen putting people specifically in charge of podcasting. The company plans to unveil a company-wide podcasting strategy later in the year. And on Monday, four of Beasley’s current employees were given the added title of Podcast Captain.
iHeart Boston Reveals New Digs
It’s a brand new 43,000 square foot state-of-the-art facility for iHeartMedia Boston’s WRKO-AM, WKAF-FM, and the recently acquired WZLX-FM and WBZ-AM. The company says the innovative space is designed to invoke collaboration and to embody the iHeartMedia brand.
How This New York Chain Thrives With Radio
Our thanks to Pete Cloutier and the team at Regional Radio in upstate New York for introducing us to Bob Kellogg who runs 15 New York locations of Warren Tire Service, which was was created in 1983. Kellogg took over running the business after serving in the Navy for 14 years. (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media).
Targeting or Broadcasting? That is The Question.
(by Bob McCurdy) A friend in Sioux Falls forwarded an article from WARC (World Advertising Research Center) last week titled, Video Impact: The Value of Mass Marketing Compared to Targeting, which detailed an in-depth study conducted by SevenOne Media, one of Europe’s leading sales organizations for audiovisual media. The goal was to determine if dollar-for-dollar, “targeting” or “broadcasting” generated more revenue.
Hidden Talent: The Industry Needs You!
(by Randy Lane) Ten years ago, someone could call and ask me to help them find talent for their show. Immediately, I could think of several people or shows to recommend. This is not the case any longer.
Place Your Bets Boston
VSiN, a network dedicated to delivering daily information about sports gambling, has signed an agreement with Beasley’s WBZ-FM 98.5 The Sports Hub. WBZ will run VSiN updates covering how the sports betting markets are reacting to Boston’s sports teams.















