No Matt, Radio Is Not Being Duped By Digital.
(By David Ballinger) Saga's Matt Nystrom wrote an open letter about attribution that was published Tuesday on the Radio Ink website. Matt raised three common questions surrounding attribution that everyone in the industry should know how to answer
FCC Bombarded With Anti-Dereg Comments
Pages and pages of comments from individuals opposing more radio deregulation were filed with The FCC yesterday. The comments were a result of a campaign by The musicFIRST coalition.
Bustos Buys 6th Station Within Two Weeks
The latest is KRCW-FM in Eastern Washington from the Farmworkers Educational Radio Network for $200,000. Bustos Media now owns a total of 25 stations.
CRS Doing A Complete 360
Country Radio Broadcasters is launching “CRS360,” a continuing webinar series designed to address emerging trends and current hot topics in country music. The monthly series debuts at 2 p.m. (CDT) Thursday, May 23. We have the link to sign up.
Would You Like Some Salsa With Your Day?
Q Broadcasting in Florida has launched VIVA FM, a 100% Salsa format for the Orlando market. It will be carried on a simulcast/combo of WONQ 99.5 FM and 1030 AM, with coverage of Orange, Osceola, Brevard, Polk, and parts of Volusia, as well as digital platforms.
So What Will Happen To The WPLJ Calls?
Last week we had a little fun pondering what should happen to the WPLJ call letters once the station goes off the air at the end of the month. We found out exactly what the plans are for those four letters.
Liberal Talk Returns To Wisconsin
TALK 92.7 FM in Madison went live Saturday. Wisconsin liberal radio host Mike Crute will host afternoon drive and oversee the programming on the station which includes Stephanie Miller and Thom Hartmann.
Cumulus Running Spots For News Rival
Would you ever run commercials for radio stations you were trying to crush in the ratings? Chicago Media writer Robert Feder points out that Cumulus has been airing commercials for WLS's news-talk rival, NPR affiliate WBEZ-FM. And the decision was all about taking the money.
Bubba Files Lawsuit Against Cox
In the lawsuit Bubba the Love Sponge claims CMG was part of the scheme to get him fired over the Nielsen ratings controversy. Bubba made contact with someone on a PPM panel and after years of claiming he would fight Nielsen he settled with them at the very last minute.
Are You Being Duped By Digital?
(By Matt Nystrom) Digital marketing metrics, in particular, have created a Pavlovian response in advertisers conditioned to see immediate insight and results. This is an open letter to my colleagues in the radio industry.
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