Radio Is A Jewel For This Local Business
For more than 130 years, Michaels Jewelers has served Connecticut with 10 locations throughout the state. "We have been doing radio for decades," says fifth-generation family member Lindsay Michaels, Marketing Manager for the company. Our weekly advertiser success stories are sponsored by specbyte.com.
No Baseball On Radio is Heresey
When Delaware Daily Times editor Phil Heron's dad told him he could see baseball games better on the radio, he became a fan of radio. Heron is not real happy that Oakland A's baseball games will no longer be heard on the radio and he wrote about it HERE.
Making Money from Your Loyal Listeners — Pt. 3
(By Charlie Sislen) I cannot stress enough the importance of documenting the emotional relationship your listeners have with your station. Only then can you get the premium you deserve.
Who Really Buys Cars?
(By Bob McCurdy) This time out I've included a chart of data that summarizes who actually purchased/leased new automobiles, not who one thinks purchased/leased them. The numbers might surprise you.
Jonesboro’s Big Heart Makes Wishes Come True
Saga’s Jonesboro, AK, cluster and KAIT-TV in Jonesboro teamed up for the 22nd year for their Have A Heart Wishathon for the Make-A-Wish Foundation. A total of $402,376 was raised in the one-day event.
Need An Election Toolkit?
The National Association of Broadcasters has it for you. The NAB's print and online 2020 Election Toolkit is aimed at helping stations with their news coverage of the presidential, congressional and local elections.
Kudos To Connoisseur
WFRE-FM in Frederick, MD. recently raised $531,628 for St. Jude during the company's annual Country Cares for St. Jude Kids radiothon. In the 13 years the station has hosted the event over $5 million has now been raised for St. Jude.
Rincon Flips To LATIN X
KSIL-FM in El Paso flips from Regional Mexican to the LATIN X format which is aimed at including all Latinos and Latinas, according to Operations Manager Jesse Rios.
National Honor For Memphis Station
WDIA, iHeartMedia, has been added to the U.S. Civil Rights Trail. The trail includes more than 100 locations across the country that were important to the Civil Rights movement of the '50s and '60s.
Cumulus Reports Q4, 2019 Results
And Cumulus CEO Mary Berner said she was very proud of the company’s 2019 results. "On a same station basis, our team has now delivered the second year in a row of revenue growth."
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Sales Tips for Your Best Q4
