Headlines

(By Charlie Sislen) While not 100% extinct, it's less likely that you'll have the opportunity to present a potential advertiser (and, more importantly, the media buyer) with a multi-page extensive deck to pitch your station and the opportunity you are offering the advertiser. However, the rules of pitching are still imperative and effective.

(Bob McCurdy) There are four key areas of focus if you want to succeed in radio sales: commitment, yourself, sales, and expertise. I addressed these things in a training program.

(By Randy Lane) The next time you’re asked to present at the local chamber, at a convention, or even an important staff meeting, avoid these common snooze-inducing mistakes and your PowerPoint will become an effective co-presenter.

Beginning in Spring 2020, Eastlan Ratings will provide continuous measurement without additional cost to subscribers.

There’s a saying that “what’s old is new again.” I was reminded of that when I received an e-mail from Hammacher Schlemmer recently. The subject line read: “The Best Pocket Radio.” When was the last time you saw a retailer promoting a radio? Has the world gone mad?

iHeartMedia's WRQK/Canton, OH (Rock 106.9), is using mac & cheese to fight hunger. On November 22, The Stansbury Show will head out to a local craft brewery for a new event called "Mac & Cheese Feed."

San Juan, NM, college station KSJE 90.9 is running its DJ For A Day fundraiser through November 22. Local community leaders are taking turns behind the mic to help raise funds for the station.

Entercom, in collaboration with the Travis Manion Foundation’s Operation Legacy Service Project, on Friday unveiled the renovated home of Ridley Park Police Officer and Aston Township Fireman and EMT Aaron Kisela.

Beasley Media Group 102.9 WMGK-FM/Philadelphia is spreading goodwill everywhere, it seems. In conjunction with City Team Philadelphia, will present the 18th Annual John DeBella Turkey Drop on Tuesday, November 26.

Beasley’s 105.1 The BOUNCE will team up with various businesses to help provide kids with toys during the holiday season with Gello’s Big Top Toy Drop. The event will take place December 6-13.