Here’s What Listeners Want?
What's the right mix between covering the coronavirus crisis and delivering normal programming? Do programmers run the risk of losing listeners if there's too much crisis coverage? Why are listeners tuning in to their favorite radio station? Let's find out...
Progressive Back On Top
Media Monitors says Progressive ran 61,517 commercials on radio stations across the country last week. The US Census Bureau was second (56,931), followed by Lowe's (46,691), The Home Depot (41,290) and Quicken Loans (40,340).
Nielsen Renews Univision
The Spanish-language radio company has signed a multi-year agreement with the ratings firm. The renewal covers national and local measurement of all 58 of Univision’s owned stations in 15 markets.
Salem/Borrell Offer Free Webinars
Salem Surround, part of the Salem Media Group, is bringing experts on marketing and advertising to a series of free webinars. The Group is teaming up with Borrell Associates for the events.
Extension For Mentoring Program
The Mentoring & Inspiring Women in Radio Group is extending the application window for its 2020 MIW Mildred Carter Mentoring Program to May 1.
KQED Launches Spanish Online Service
KQED is reaching out to the Bay Area's Spanish-speaking communities with a new service, KQED en Espanol. The new service, in collaboration with Univision, is part of the stations response to the continuing COVID-19 crisis.
Beasley Philly Team Helping Out
As part of Beasley Media Group’s Community of Caring Initiative, WMMR-FM, WMGK-FM, BEN-FM, WXTU-FM, and 97.5 The Fanatic have unveiled a line of ‘Philly Stands Together” merchandise to benefit the PHL COVID-19 FUND.
Support Growing To Help Local Media
Earlier this month a letter was sent to Senate leaders urging them to support local journalism in any future coronavirus stimulus packages. This past weekend another letter was sent to Senate leaders Mitch McConnell and Chuck Schumer, as more elected officials get behind a push to support local media outlets devastated by the coronavirus.
What Will Happen To Small Business?
(By Buzz Knight) Small businesses are the lifeblood of our communities and this crisis has left a toll that has a yet to be determined outcome. Pick just about any small business local category and you can see that their new normal will be a complicated puzzle.















