Why Advertisers Need Radio
A big reason, according to Westwood One's Pierre Bouvard, is the fragmentation and decline in Television viewership. According to Bouvard the TV landscape is undergoing massive change and that all works to radio's advantage.
Connoisseur’s WPLR Turns 50
WPLR (99.1 FM) will turn 50 years old this Thursday and the station will spend the whole weekend honoring the music and personalities that have made the station so legendary.
Indeed Back on Top
Indeed has climbed from number two to number one this week. Progressive has moved up to the second spot on the Media Monitors list.
CRB Announces CRS Agenda Committee
The Country Radio Seminar Agenda Committee is made up of volunteer professionals from all sectors of the Country radio, streaming, and record industries. The CRS is set for February 23 – February 25, 2022, at the Omni Nashville Hotel.
Prepare For COVID Remembrance Day
COVID Remembrance Day is May 25 and the Independent Broadcasters Association is helping members get ready for the day. A special IBA members-only webinar is set for April 29.
Museum Marks MTV Milestone
The GRAMMY Museum® Mississippi is celebrating four decades of MTV. The special exhibit, MTV Turns Forty: I Still Want My MTV, opens May 14 in Cleveland, MS.
WHOP Radio Auction Success
Forcht Broadcasting’s WHOP in Hopkinsville, KY auction raised more than $397,000 dollars. The proceeds help the Hopkinsville Rotary Club with a program aiding students going to college.
Advancing Women In Radio Sales
The 13th annual Rising Through the Ranks course, from RAB, BMI and MIW group is now taking applications. The course, dedicated to support the advancement of women in radio sales, will be conducted virtually in August.
AM Radio Will Be Worth Your Time
(By Deborah Parenti) I recently had the chance to get a sneak peek of the movie “AM Radio.” Needless to say, they had me with the title. My first radio job was at an AM station and like others whose roots were cultivated somewhere within that 540-1610 kHz band
GM To Increase Spending With Black Owned Media
General Motors has announced it will increase its advertising budget with black owned media organizations to 2% this year, 4% next year, and a goal of hitting 8% by 2025. The announcement followed a meeting between the leadership of GM and NABOB members earlier this month.
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