Does “Live and Local” Mean You Need To Be Live or Local?
(By Mike McVay) It’s been an argument among air-talent and Program Directors for a long time. I’ve heard some argue that “Live and local can beat pre-recorded and/or not local … every day of the week.” That’s what we thought, but it’s not reality.
Focus On Those Heavy Listeners
(By Charlie Sislen) As we approach 2021, similar to past years, many people make a New Year’s resolution to lose weight. While a diet is a good idea for most of us (especially me), there is a place where “heavy” is advantageous – advertising.
4 Ways To Create Drama
(By Randy Lane) In a previous column we stressed the importance of drama to generate ratings. This week we present four effective ways to create drama in your show.
Businesses Must Keep Moving In Any Crisis
(By Loyd Ford) Let’s say the obvious up-front. We all know that being a seller is a tough job. Your job is to take the no-no-no’s, prospect generously for new business and manage client expectations all while moving things through a system that isn’t always cooperative to your goals.
Soup For The Soul Helps Homeless
Key Networks' syndicated Country radio personality Shawn Parr raised $110,000 in the first ever Soup For The Soulfundraiser. The event raised the money for Bridge to Home through a live auction and sponsorships.
WMAL Helping Military Families
News/Talk 105.9 FM WMAL, Washington, D.C., annual two-day WMAL Operation Fisher House Radiothon raised $368,000. Fisher House Foundation provides housing to families of injured military members who are undergoing treatment.
ABC Offering Year End Programming
As 2020 comes to an end ABC Audio will provide a full slate of programs. Being offered are: four long-form programs, eight short-form news series and a music special.
Bob & Sheri Using Facebook Live To Connect
The nationally syndicated duo Bob & Sheri have been using Facebook Live to help make the holiday season a little brighter for their listeners, hosting a Facebook Live Christmas Extravaganza recently that was seen by over 22,000 listeners.
Albom Pulls in $1.5 Million
Radio host, author and writer Mitch Albom completed his 15-hour "Say Detroit" annual radiothon on WJR in Detroit. The 5-7 p.m. WJR host raised $1,519.041 to "better the lives of Detroit's neediest no matter what their age."
Borrell: Advertisers Set To Spend More in 2021
The latest survey from Borrell & Associates of nearly one thousand radio buyers shows they are poised to spend more in 2021. Gordon Borrell presented his latest findings this week at Radio Ink's Forecast LIVE conference.
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Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
