HELP US HELP YOU TELL RADIO’S STORY
In 2018, RadioInk.com has been publishing advertiser success stories every Monday morning. We've found great local advertisers that are using radio to drive customers to their stores and dollars to their cash registers. We want to publicize your greatest advertiser success story of the year.
Salem Launches National Ad Agency
The name of the new division is Salem Surround and it will have a presence in 35 markets across the country.
Local Radio Done To Perfection
The Ozark Radio Network consists of six radio stations (KKDY-FM, KSPQ-FM, KUKU-FM, KUPH-FM, KWPM AM/FM) in West Plains, Missouri, and is owned by Shawn and Tom Marhefka. Shawn's family has been in the radio business for over 60 years.
Advertising Is Strong
That's the word from Pivotal Research Group Senior Research Analyst Brian Wieser who's revising his expectations for U.S. advertising in both 2018 and 2019. Digital is strong of course, but what about radio?
Home Depot Number One Again
The big-box home improvement chain held onto the top spot among radio advertisers last week, according to Media Matters, running 45,704 spots.
Harvey Hands Out The Turkeys
Eight thousand of them, in fact. It was the Steve Harvey Morning Show Annual Turkey Give.
Envision Networks Gifting TSO Special
Envision Networks is offering the 15th annual edition of The Chop Shop Guitar Show Trans-Siberian Orchestra Christmas Special to radio stations at no cost.
Radio To The Rescue
Our thanks to Lisa Thal for sharing this success story that shows the power of radio, the power of local personalities and how local communities respond when radio asks them for help. (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media)
Weird & Wonderful Predictions From A Decade Ago
(By Bob McCurdy) I recently dug up notes from Q4 2008 to revisit the topics and challenges facing the industry a decade ago, hoping to get some insight on our current challenges and how things might ultimately play out in the coming years.
False Logic In Advertising
(By Roy Williams) Early in my career as an ad man I encountered a business owner who was hunkered down on a bit of false logic that flummoxed me for a while.
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