Headlines

(By Jeff McHugh) To explain how character helps make an on air personality more memorable, I sometimes have players do a fun exercise called, How would Snow White do your traffic report?

(By Peter Smyth) During the past months, I’ve had the opportunity to view the radio business from a different perspective. Without the day-to-day obligations of leading a company, I've watched, read, and talked with friends throughout the industry.  It’s a different view and at times, a disquieting one.

(By Bob McCurdy) What demo is most likely to buy/lease a new motor vehicle in the next 12 months? And do they get more exposure to auto advertising on TV or radio? I've done the comparisons and come up with some answers on where advertisers get the best bang for their buck.

iHeartMedia Milwaukee’s FM106.1 (Country) raised over $225,000 during a two-day radiothon to benefit St. Jude Children’s Research Hospital. Over the last two years, FM106.1 raised over $400,000 to benefit St. Jude Children’s Research Hospital.

MIX 101.5 WRAL-FM/Raleigh, NC, held its 24th annual Radiothon for Duke Children’s Hospital on December 12 and 13 -- $402,112 raised.

iHeartMedia’s San Diego cluster participated in the First Annual iHeart Rady Children’s Give A Thon in partnership with Rady Children’s Hospital of San Diego, December 12 and 13.

Another great effort from our industry, this time by 98.7 The Bull (KUPL) in Portland, raising $250,931 during their radiothon for St. Jude Children's Research Hospital on December 7-8.

KGAF/Gainsville, TX, conducted a “Secret Santa” event live on-air Wednesday morning, distributing $10,000 cash to local charities and listeners.

The Spanish-language radio network will use Veritone's aiWARE platform to deliver insights and advertising performance intelligence to national and local advertisers.