(By Rick Fink) Ahhh, the good ole call-in. Are you receiving call-ins at your stations? A few, or a lot?
An old sales manager of mine, when kidding us about getting lucky with a sale, would say, “Even a blind squirrel finds a nut once in a while”.
If this is your approach to getting call-ins, I can guess the answer to the question above is, a few!
Good inbound leads today are hard to come by, especially if you don’t have a system in place to generate call-ins.
Every station and group should have a system to create call-ins. The best and most productive place to start… your own airwaves! And, it must be more than just saying, “Hey, if you need to advertise, give us a call”. That won’t work. What’s your system?
Media reps suggest to their prospects and clients daily that they need to advertise and promote themselves in order to generate traffic. But here’s the funny thing… most stations do very little, if anything at all, to promote themselves on the sales side of the business. Huh – Why not??? And the crazy part is… the inventory to promote your own stations, is FREE!
At ENS Media, we have a proven program to generate call-ins. In addition, it will train your media reps, and promote them AND your stations as professionals.t seems like a formula for success, doesn’t it?
Are you doing what you’re asking your clients and prospects to do every day? If you’re willing to open your eyes and ears, we’ll help you find all kinds of nuts!
To learn more about putting your stations on the path to getting more call-ins, click Here to arrange a time to visit.
NEVER Stop Learning – Get Better Every Day!
Rick Fink from ENS Media (www.ensmediausa.com) can be reached by phone at 605-310-2062 or e-mail at [email protected]
