To Help Radio, Rate the Commercials
(By Larry Rosin) If only the commercials were rated. If we rate the commercials, a better experience for listeners and advertisers will come, and that simply has to be better for radio.
Launching A New Show
(By Mike McVay) This past week several new talk radio programs launched or were announced to be launched soon. It made me reflect on the best practices I’ve observed or utilized over the years in launching new shows, as well as failures due to poor execution of those practices.
The Value of Villains
(By Randy Lane) Does your show have a villain or lightning rod character with an extreme, malicious, or mischievous point of view? The antagonist could be a cast member, a bumbling boss, or any character whose menacing ways highlight the host’s endearing characteristics.
Your 2021 Vulnerability Test
(By Loyd Ford) In business, you want to be first, best, the champion. Especially when you are younger and making your name, it looks like only the perfect ones get ahead. I’m here to tell you it’s not true.
Another College Radio Station Sold
Public radio station WYPR in Maryland announced it is buying WTMD-FM from Towson University. WTMD has been operated by Towson University Public Media, a non-profit organization, in affiliation with Towson University since 2014.
Apple Delays Podcast Subscriptions Rollout
In April Apple announced it was launching a paid subscriptions feature to be launched in May. Apple Podcasts Subscriptions gives creators the ability to offer their listeners premium content on Apple's platform. The launch has been pushed back to later in June.
Rejected By Radio, She’s Now A Podcasting Superstar
Hala is the host of the Young and Profiting Podcast and the CEO of YAP Media. She started both brands as a side hustle, scaling to $1M in revenue and 30 employees before quitting her day job.
Beasley Shuffles Formats in Southwest Florida
Beasley Media Group is swapping signals in Southwest, FL. Hispanic format Playa, which was heard on WRXK-HD2, moves to WWCN-FM (99.3), a 50,000 watt signal. ESPN Radio returns to the AM dial at 770 (WBCN-AM). Also, Nio Fernandez (pictured) is named Director of Latin Formats.
Alpha Backs The Badge
Alpha Media's 93.1 Katy Country (KMKT-FM) has raised $85,000 in support of law enforcement. The proceeds go to Texoma Back the Badge Foundation.
Our Print Magazine: Radio Ink
Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
