Radio syndicator Throwback Brands is expanding its partnership with fully cloud-native automation platform Radio.Cloud. All 65+ Throwback Brands affiliate stations will transition to Radio.Cloud by early 2024.
Radio.Cloud’s platform empowers stations to integrate their local branding into every piece of content. Shows syndicated by Throwback Brands, including Throwback Nation Radio, Throwback 2K, and Retro Pop Reunion, are available for syndication through Skyview Networks.
Throwback Brands’ Tony Lorino elaborated, “The more content that we can provide that is relevant to our listeners in their local markets, THE BETTER. Radio.Cloud allows us to completely localize our national content with a station’s local brand, call letters, recycling to other shows and dayparts, everything.” He continued, “By bringing the scale of our national platforms, and the localization with Radio.Cloud, we’re able to serve stations in a way that nationally syndicated shows never have before.”
Radio.Cloud account director Andrew Scaglione added, “Tony has been a tremendous partner for us in the U.S. market already. He’s opened our eyes to the lack of customized syndicated programming. That’s why we’re doubling down on our relationship and growing the localization, customization and distribution part of our software even more, to provide better sounding national shows to stations all over the country.”
