Media: Driven by Medicine
A fascinating interview that will explore the pandemic from many perspectives, including its medical, social, and economic implications. And how do we prepare for whatever is next?
Dr. Sanjay Gupta
CNN Chief Medical Correspondent
Mike McVay
President, McVay Media Consulting
Economic Forecasting: Revenue Trends and Expectations for 2021
More than ever, knowing where we may be headed, how election results and pressing social issues may change the mood and economic prospects for 2021 — and the implications all this may have for advertising revenues and trends — could not be a more important discussion.
Moderator: Susan Larkin
COO, Entercom Communications
On the panel:
Danielle Atanda
Managing Director/Business Lead, OMD, USA
Jeanne-Marie Condo
EVP/General Manager, Skyview Networks
Christine Travaglini
President, Katz Radio Group
Brian Wieser
Global President/Business Intelligence, GroupM
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Matt Britton
Millennial, Gen Z, and Consumer Trends ExpertLast year, Matt’s presentation sparked so much interest and enthusiasm that we have asked him to return with an update in the midst of the pandemic and the resulting unprecedented times in which everyone, including Millennials and Gen Z, are living.
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How Major Advertisers Are Using Audio in Their Media Marketing Mix
An informative and frank discussion about why marketers have made audio part of their marketing mix, where radio fits into the equation, and how analytics can make audio content more relevant in the future.
Brad Kelly
Managing Director, Nielsen Audio
John Fix
Sr Manager/Media Analyst, P&G
STAY TUNED FOR WHAT’S ON TAP FOR DAY 2, DECEMBER 9
Forecast LIVE, December 8-9, is the virtual version of Radio Ink’s annual Forecast conference, considered to be the radio industry’s premier financial summit, gathering the smartest minds in media and advertising to forecast revenue and analyze projections and trends for the coming year.
REGISTER now and save $200 on an agenda packed with information you can count on, especially in uncertain times.
Forecast LIVE
December 8-9, 2020
