The road from the car radio to the online shopping cart is getting easier to trace. Katz Radio Group’s latest case study follows an experiential brand’s summer radio campaign and the website visits, product views, and modeled purchases that tracked alongside its spots.
Katz Radio Group’s latest case study estimates that a summer 2026 radio campaign for an experiential brand generated 16,000+ radio-attributed website sessions from nearly 10,000 unique visitors. The campaign ran :15 and :30 spots.
Across 82 radio spots, the study estimated 1,410 product views, more than 100 checkouts, and 260+ modeled purchases.
Katz measured the activity using Katz Analytics, powered by Magellan AI, which examines website activity alongside radio campaign timing to show how broadcast media may contribute to consumer interest and online behavior.
Katz lists the study alongside other case studies in its Radio Insights library, including From Kickoff to Clicks: Radio Scores Big With Web Traffic, Banking on Radio, and Authentic Radio Creative Resonates with Hispanic Small Business Owners.
In August, a Katz Analytics study of a home improvement brand’s campaign alongside NFL and NCAA broadcasts revealed the campaign produced more than 7,600 radio-attributed web sessions and a 3.1% lift in web traffic. The study was part of a series of Katz attribution studies covering travel, short-term rentals, tax preparation, and e-commerce.
In October 2025, a Katz Analytics study found AM/FM radio raised awareness, familiarity, and trust for an online healthcare brand across eight US markets. In March 2025, Katz credited baseball radio ads with a 4.2% web lift for a Midwest brand, and in December 2024, a Katz case study detailed radio’s results during peak shopping seasons.
