After more than a decade running PRX, Kerri Hoffman is handing the CEO job to the public radio distributor and podcast publisher’s Chief Operating Officer. Jason Saldanha will become President and CEO of the organization effective October 15.
Hoffman joined PRX in 2003 and served on the leadership team for more than two decades, including as CEO beginning in 2016. During her tenure, PRX grew from an early innovator in digital public media into a top content distributor and systemwide technology provider. She played key leadership roles in the debut of public radio shows including The Moth Radio Hour and Reveal, the launch of the indie podcast network Radiotopia, and the creation of PRX’s Podcast Garage, a community hub for producers.
Hoffman led PRX’s 2018 merger with Public Radio International, steered industry adoption of PRX’s distribution and monetization technologies, and currently serves on the board of Public Media Infrastructure.
Saldanha has served as PRX’s COO since 2024 and has held leadership roles at the organization since 2019 spanning business development, production, revenue, organizational strategy and content, including recent partnerships with Hidden Brain and ProPublica. Before joining PRX, he helped steer the Chicago Humanities Festival.
Hoffman said, “The greatest privilege of my time at PRX has been working alongside extraordinary people who believe that great ideas can come from anywhere. We’ve built a culture that trusts talented people, gives them room to create, and stands beside them as they bring ambitious work to others’ lives. As I look ahead, I believe that how a leader plans for the future matters. One of my most important responsibilities now is to hand the baton to our talented COO Jason Saldanha, who represents the ideal leader for public media both today and tomorrow. I have complete confidence that PRX and our meaningful work will continue to grow.”
Saldanha said, “I’ve had the privilege of a front-row seat to what Kerri has built at PRX, and I’m grateful for her trust in handing me the baton so thoughtfully. In this pivotal moment for all of us––public media and the communities we reach––we’re committed to difference-making content, technology innovation to grow our service, and shared purpose with extraordinary partners. I’m excited by the opportunity ahead and am honored to lead PRX’s next chapter alongside a remarkable team.”
PRX Board of Directors Chair Ashton Peery said, “Kerri has served as a transformational leader not only for PRX, but public radio. We have full confidence that with Jason’s leadership, PRX will continue to drive innovation in public media and impact among stations, producers, and listeners everywhere.”
